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DKUM
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Title:
Umeščanje blagovnih znamk v filmsko industrijo
Authors:
ID
Ban, Uroš
(
Author
)
ID
Pisnik, Aleksandra
(
Mentor
)
More about this mentor...
Files:
UNI_Ban_Uros_2014.pdf
(527,73 KB)
MD5: 968AA928B6F3933D507780704E5CFE0D
Language:
Slovenian
Work type:
Final seminar paper
Typology:
2.11 - Undergraduate Thesis
Organization:
EPF - Faculty of Business and Economics
Abstract:
V svojem diplomskem seminarju sem najprej predstavil teorijo blagovnih znamk, nato sem se osredotočil na umeščanja blagovnih znamk v različne medije. Podrobneje sem opisal umeščanja v filme, zgodovino umeščanja prednosti in slabosti tega tipa umeščanja blagovnih znamk. Na koncu sem predstavil primere najvplivnejših dobrih in slabih umeščanj.
Keywords:
blagovna znamka
,
umeščanje blagovnih znamk
,
umeščanje blagovnih znamk v filme
Place of publishing:
Maribor
Publisher:
[U. Ban]
Year of publishing:
2014
PID:
20.500.12556/DKUM-45452
UDC:
658.6
COBISS.SI-ID:
11884060
NUK URN:
URN:SI:UM:DK:JHW2GLCY
Publication date in DKUM:
03.12.2014
Views:
1714
Downloads:
254
Metadata:
Categories:
EPF
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Secondary language
Language:
English
Title:
Product Placement in Movie Industry
Abstract:
In my diploma seminar, I firstly focused on the theory of brands, then I decided to present procut placement theory in different types of media. My work was mostly based on product placement in movies, its history, advantages and disadvantages of this type of product placement. At the end I presented some examples of most effective movies that product placement took place in, wheather it was a good or a bad example.
Keywords:
brand
,
product placement
,
product placement in movies
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