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Title:VPLIV VODJE NA TRŽENJE BANČNIH STORITEV
Authors:ID Lavrinšek, Miha (Author)
ID Šprajc, Polona (Mentor) More about this mentor... New window
Files:.pdf UNI_Lavrinsek_Miha_2014.pdf (947,12 KB)
MD5: FB348B9BF928A1A39C185C4A6385E170
 
Language:Slovenian
Work type:Undergraduate thesis
Organization:FOV - Faculty of Organizational Sciences in Kranj
Abstract:V Sloveniji se bančni sektor krči. V obdobju po letu 2008 se je močno spremenil položaj bančnega sektorja, njihova kapitalska struktura ter ugled. Banke se na te razmere prilagajajo na različne načine in z različnimi ukrepi. Prvi ukrepi, ki lahko zajezijo stroške ter upad dobička, so centralizacija poslovnih procesov in uvajanje novih tehnologij, tudi z namenom krčenja kadra.
Keywords:trženje storitev, trženjski splet za bančne storitve, vodenje, motiviranje.
Place of publishing:Maribor
Year of publishing:2014
PID:20.500.12556/DKUM-45830 New window
COBISS.SI-ID:7354387 New window
NUK URN:URN:SI:UM:DK:PKRLQXXU
Publication date in DKUM:09.10.2014
Views:1567
Downloads:173
Metadata:XML DC-XML DC-RDF
Categories:FOV
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Secondary language

Language:English
Title:LEADERS INFLUENCE IN THE MARKETING OF BANKING SERVICES
Abstract:In Slovenia, the banking sector is shrinking. In the period after 2008, the position of banks, their capital structure and reputation has changed dramatically. Banks are adapting to this situation in different ways and by applying different measures. The first measures that may curb costs and profit decline are centralising business processes and introducing new technologies in order to cut staff.
Keywords:marketing services, marketing mix for banking services, management, motivation.


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