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Title:Oblikovanje celovite storitve in zagon podjetja za osebno trenerstvo
Authors:ID Jurkošek, Sebastijan (Author)
ID Leber, Marjan (Mentor) More about this mentor... New window
ID Uršič, Duško (Mentor) More about this mentor... New window
Files:.pdf MAG_Jurkosek_Sebastijan_2014.pdf (1,51 MB)
MD5: A4E4FCE1F51B68BD303C8E1A619A918A
 
Language:Slovenian
Work type:Master's thesis/paper
Typology:2.09 - Master's Thesis
Organization:FS - Faculty of Mechanical Engineering
Abstract:V magistrskem delu sem se osredotočil na zanimivo področje service designa, rojenega iz kombinacije pojmov storitve in designa. Primerjal sem definicije različnih avtorjev in opredelil, kaj to dejavnost čaka v prihodnosti. Koncept samega področja sem združil v oblikovanje celovite storitve za osebno trenerstvo, ene izmed trenutno najpopularnejših in razvijajočih se storitvenih dejavnosti. Izdelal sem elaborat zagona podjetja za osebno trenerstvo in na podlagi raziskave o storitvah osebnega trenerstva v Sloveniji oblikoval storitev osebnega trenerstva po načelih oblikovalskega razmišljanja.
Keywords:Service design, projekt, storitev, design, oblikovanje, osebno trenerstvo, oblikovalsko razmišljanje, stičišče, porabnik, izkušnje
Place of publishing:Maribor
Publisher:[S. Jurkošek]
Year of publishing:2014
PID:20.500.12556/DKUM-46812 New window
UDC:005.411:330.123.6(043.2)
COBISS.SI-ID:18592278 New window
NUK URN:URN:SI:UM:DK:2R1PJVGM
Publication date in DKUM:16.12.2014
Views:2383
Downloads:165
Metadata:XML DC-XML DC-RDF
Categories:KTFMB - FS
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Secondary language

Language:English
Title:Service design and business start-up of personal training
Abstract:In my master’s thesis I focused on an interesting sphere of activity – service design, born form the combination of the terms “service” and “design”. I compared the definitions of different authors and tried to define what the future holds for the given activity. I incorporated the concept of service design in creating a complete personal training service which is currently one of the most popular and fastest-growing economic services. I created an expert’s report for launching a company for personal training. Based on my study of personal training services in Slovenia I then created my personal training service according to the principle of service design thinking.
Keywords:Service design, project, service, design, designing, personal training, service design thinking, touchpoint, user, experiences


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