| Title: | ODNOSI Z JAVNOSTMI IN OGLAŠEVANJE V E-ŠPORTIH |
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| Authors: | ID Druks, Luka (Author)
ID Ivanišin, Marko (Mentor) More about this mentor... 
ID Tomažič, Tina (Comentor) |
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| Files: |  UN_Druks_Luka_2014.pdf (1,44 MB)
MD5: E41A485CE13CE8190DBA38820ABAC476
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| Language: | Slovenian |
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| Work type: | Bachelor thesis/paper |
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| Typology: | 2.11 - Undergraduate Thesis |
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| Organization: | FERI - Faculty of Electrical Engineering and Computer Science
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| Abstract: | Diplomsko delo govori o odnosih z javnostmi in oglaševanju v e-športih.
Glavni named diplomske naloge je, da se predstavi uporaba odnosov z javnostmi in oglaševanja v e-športih. Najprej so v teoretičnem delu predstavljeni odnosi z javnostmi, oglaševanje in e-športi. V praktičnem pa je opisana uporaba odnosov z javnostmi in oglaševanja v ukrajinski e-šport organizaciji Natus Vincere.
Ugotovili smo, da zastavljena teza ne drži, ker oglaševanje zaradi večjega finančnega vložka za e-šport organizacije predstavlja prevelik strošek in rizik. |
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| Keywords: | PR, oglaševanje, e-šport, ”gaming” |
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| Place of publishing: | Maribor |
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| Publisher: | [L. Druks] |
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| Year of publishing: | 2014 |
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| PID: | 20.500.12556/DKUM-46943 |
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| UDC: | 659.11:004.946(043.2) |
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| COBISS.SI-ID: | 18493718 |
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| NUK URN: | URN:SI:UM:DK:BX9UWEHJ |
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| Publication date in DKUM: | 30.10.2015 |
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| Views: | 1628 |
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| Downloads: | 159 |
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| Metadata: |    |
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| Categories: | KTFMB - FERI
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