MARKETINŠKI NAČRT V PODJETJU AGENIJA D.O.O.

Mihelič, Gregor

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Title:	MARKETINŠKI NAČRT V PODJETJU AGENIJA D.O.O.
Authors:	ID Mihelič, Gregor (Author) ID Vukovič, Goran (Mentor) More about this mentor...
Files:	VS_Mihelic_Gregor_2015.pdf (922,17 KB) MD5: BBB9670FCBB7FEC2F13AAE3C5DE8185B
Language:	Slovenian
Work type:	Bachelor thesis/paper
Organization:	FOV - Faculty of Organizational Sciences in Kranj
Abstract:	Podjetje Agenija je mlado podjetje, čigar glavni problem je manjša prodaja od predvidene, kar je pogost pojav v današnjih časih. Ukvarjajo se z upravljanjem nepremičnin po pogodbi in s posredovanjem turističnih aranžmajev ter letalskih kart. Do sedaj se je pokazalo, da je večje povpraševanje po upravljanju nepremičnin, zato se je podjetje usmerilo predvsem v to dejavnost. Podjetje mora poleg dviga prodaje zmanjšati sezonska nihanja in omogočiti boljšo ponudbo apartmajskih kapacitet. S pomočjo anketnih vprašalnikov smo ugotovili, da je glavni razlog sezonskega nihanja v tem, da največ ljudi obiskuje Kranjsko Goro izključno zaradi smučanja. Pomladi in jeseni pa ponudba v Kranjski Gori ne zadovolji potreb potencialnih kupcev. Rešitev je, da se med sezonama oblikuje nove, boljše ponudbe, ki bodo tudi cenovno ugodne in atraktivne za njihove kupce. Odgovori na nekatera anketna vprašanja so pokazali, da je ljudem pri apartmajih poleg lokacije in urejenosti zelo pomembno, da ima apartma lastno parkirno mesto, kar pa je v Kranjski Gori bolj izjema kot pa pravilo. Zato bo podjetje v prihodnosti lažje zapolnilo svoje apartmajske kapacitete, če bodo ustrezali tem kriterijem ponudbe apartmajev.
Keywords:	prodaja, sezonska nihanja, ponudba, apartmajske kapacitete, kupci.
Place of publishing:	Kranj
Year of publishing:	2015
PID:	20.500.12556/DKUM-47100
COBISS.SI-ID:	7429395
NUK URN:	URN:SI:UM:DK:VLJPOWR4
Publication date in DKUM:	08.05.2015
Views:	1682
Downloads:	250
Metadata:
Categories:	FOV
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Secondary language

Language:	English
Title:	MARKETING PLAN IN COMPANY AGENIJA D.O.O.
Abstract:	Agenija, a relatively new company has an essential problem, which is quite common nowadays: unanticipated shortage of sales in business. The company provides managing of real-estate by contract and resells tourist arrangements as well as flight tickets. By now it has been shown that there is a significantly larger demand in real-estate managing, thus the company focused its strengths in that area. Besides raising the amount of sales they need to reduce the differences between seasons and provide a better supply of apartment capacities. With questionnaires it was discovered that the main reason for seasonal fluctuation is that the majority of visitors come to Kranjska Gora exclusively because of skying, whereas during spring and autumn the supply does not satisfy the demand of potential customers. The solution is a formation of new and better market between seasons, which would also be reasonably priced and attractive for customers. Some of the questionnaire answers have shown that costumers find especially important - along with location and neatness - that an apartment has its own parking space, which is more of a rarity in Kranjska Gora. In the future the company will more successfully fill their apartment capacities, if they are going to follow this criteria of apartment supply.
Keywords:	sale, market, seasonal differences/fluctuation, supply, market, apartmentcapacities, customers

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