PRIMERJALNA ANALIZA TRADICIONALNEGA IN SPLETNEGA MARKETINGA

Zlodej, Matej

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Title:	PRIMERJALNA ANALIZA TRADICIONALNEGA IN SPLETNEGA MARKETINGA
Authors:	ID Zlodej, Matej (Author) ID Bobek, Samo (Mentor) More about this mentor... ID Završnik, Bruno (Comentor)
Files:	MAG_Zlodej_Matej_2015.pdf (1,29 MB) MD5: BB6AE23B5C3AC4734DF39EFE5E30A36F
Language:	Slovenian
Work type:	Master's thesis/paper
Typology:	2.09 - Master's Thesis
Organization:	EPF - Faculty of Business and Economics
Abstract:	Z vedno hitrejšim razvojem internetne tehnologije in njeno prisotnostjo v vsakdanjem življenju, je v zadnjih dvajsetih letih prišlo tudi do pojava novih oblik oglaševanja in prodaje. Spletni marketing v osnovi združuje in izboljšuje vse metode, ki jih pozna tradicionalni marketing, narava spletnih tehnologij pa mu omogoča, da že poznane metode razvija v popolnoma novo smer. V magistrskem delu smo analizirali najpogosteje rabljene metode in principe tako tradicionalnih, kot tudi spletnih oblik marketinga. Za potrebe kasnejše primerjalne analize smo ugotavljali značnilnosti posameznih metod spletnega oz. tradicionalnega marketinga ter prednosti oz. slabosti, ki jih ugotovljene značilnosti za neko metodo predstavljajo. V zadnjem delu smo izvedli primerjalno analizo, skozi katero smo kritično primerjali obe področji marketinga. Primerjalna analiza je nedvoumno nakazovala na velik potencial, ki ga ima spletni marketing napram tradicionalnemu. Ugotovili smo, da je v veliki večini ugotovljenih značilnosti, spletni marketing lahko veliko učinkovitejši in s tem zanimivejši za oglaševalce oz. prodajalce. Ne glede na vse pa lahko spletni marketing popolnoma nadomesti tradicionalni marketing šele, ko bodo tradicionalne medije iz naših življenj popolnoma izrinili digitalni mediji.
Keywords:	spletne tehnologije, spletni marketing, tradicionalni marketing, digitalni mediji
Place of publishing:	Maribor
Publisher:	[M. Zlodej]
Year of publishing:	2015
PID:	20.500.12556/DKUM-47231
UDC:	339.138
COBISS.SI-ID:	11947804
NUK URN:	URN:SI:UM:DK:BWUSMAOK
Publication date in DKUM:	12.03.2015
Views:	2744
Downloads:	634
Metadata:
Categories:	EPF
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Secondary language

Language:	English
Title:	COMPARATIVE ANALYSIS BETWEEN TRADITIONAL AND INTERNET MARKETING
Abstract:	In last twenty years increasingly rapid development of internet technology and its presence in everyday life, caused emergence of new forms of advertising and sales. Online marketing basically integrates and improves all the methods known to traditional marketing, while the nature of online technologies allows already known methods to be developed in a completely new direction. In this thesis, we analyze the most commonly used methods and principles of both traditional and online forms of marketing. For the purpose of subsequent comparative analysis we first determine the characteristics of the individual methods of online and traditional marketing and their advantages and disadvantages. In the last part we performed a comparative analysis, through which we are comparing the two critical areas of marketing. Comparative analysis clearly indicate the great potential offered by the online marketing versus traditional. We found that because of the vast majority of the identified features, online marketing can be much more efficient and thus more attractive to advertisers and sellers. Nevertheless, online marketing can completely substitute traditional marketing only when traditional media is completely substituted by digital media.
Keywords:	internet technology, internet marketing, traditional marketing, digitalmedia.

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