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Title:PLANIRANJE RAZVOJA PODJETJA NA RAVNI POLITIKE PODJETJA IN STRATEŠKEGA MANAGEMENTA
Authors:ID Črešnar, Veronika (Author)
ID Belak, Jernej (Mentor) More about this mentor... New window
Files:.pdf MAG_Cresnar_Veronika_2015.pdf (615,32 KB)
MD5: B530E9BC4C103455FD50040906E53F40
 
Language:Slovenian
Work type:Master's thesis/paper
Typology:2.09 - Master's Thesis
Organization:EPF - Faculty of Business and Economics
Abstract:Vedno večja konkurenca, tako s strani domačih, kot tudi tujih podjetij, zahteva od vsakega posameznega podjetja, da svoj konkurenčni položaj na trgu nenehno krepi, saj se v nasprotnem primeru zgodi, da jih konkurenca hitro dohiti in prehiti. Krepitev konkurenčnega položaja mora zato podjetjem predstavljati glavni cilj, ki ga lahko dosežejo s planiranjem razvoja podjetja. Planiranje razvoja je za podjetja ciljno usmerjen proces, v okviru katerega planirajo izboljševanje kakovosti svojih struktur, resursov, pogojev ter procesov delovanja ipd. Vse to podjetja počnejo z namenom, da bodo uspela ustvarjati večje koristi, kot jih ponuja primerljiva konkurenca, ter da dosežejo poglavitni cilj, ki je čim boljši konkurenčni položaj nasproti njihovi primerljivi konkurenci. Magistrsko delo je nastalo na podlagi spoznanja, da je samo s pravilno usmerjenim in planiranim razvojem podjetja mogoče uresničiti željo po vedno boljših poslovnih rezultatih in zadovoljstvu ter blagostanju vseh udeležencev podjetja. V delu smo se osredotočili tako na planiranje na ravni politike podjetja kot na ravni strateškega managementa. Delo vsebuje teoretični in empirični del. V teoretičnem delu bomo opredelili planiranje razvoja na ravni politike podjetja, kjer bomo opredelili vizijo podjetja, politiko podjetja ter procese in metode planiranja na ravni politike podjetja. Opredelili bomo tudi planiranje razvoja na ravni strateškega managementa, kjer bomo opredelili razvoj podjetja kot osrednjo strateško možnost, strateška poslovna področja, programsko tržna področja, strateške poslovne enote, strategije ter procese in metode planiranja na ravni strateškega managementa. V empiričnem delu bomo proučevali podjetje OKL d. o. o. in njegove razvojne možnosti. S pomočjo podatkov, ki jih bomo dobili z razvojno proučitvijo proučevanega podjetja, bomo podali predlog razvojne vizije, politike in strategij ter izdelali uresničitveni program planiranega razvoja podjetja OKL d. o. o. za obdobje petih let. Pridobljeno znanje in mišljenje bomo na koncu magistrskega dela strnili v sklepu.
Keywords:Razvoj podjetja, vizija podjetja, politika podjetja, strateški management, strategije, strateška poslovna področja.
Place of publishing:[Maribor
Publisher:V. Črešnar
Year of publishing:2015
PID:20.500.12556/DKUM-47303 New window
UDC:005.4
COBISS.SI-ID:11949340 New window
NUK URN:URN:SI:UM:DK:TVQNM5QZ
Publication date in DKUM:13.03.2015
Views:2912
Downloads:551
Metadata:XML DC-XML DC-RDF
Categories:EPF
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Secondary language

Language:English
Title:PLANNING OF DEVELOPMENT ON THE LEVEL OF BUSINESS POLICY AND STRATEGIC MANAGEMENT
Abstract:Fierce competition of domestic and foreign companies demands every individual company to commit to constant strengthening of their competitive position on the market otherwise the rivals can reach them and beat them. Strengthening of the competitive position must therefore be the company's main goal, which can only be achieved by planning the company's development. The latter is a goal-oriented process for companies, which includes structure improvement planning, the improvement of resources, conditions, functioning processes, etc. All this is achieved by the companies with an intention to make bigger profits than those of their opponents on the market and to reach the main goal, which is the best possible position among their contemporary rivals. This master's degree thesis is based on the knowledge that only properly oriented and planned development of the company makes it possible to realise the wish for better and better business results, as well as satisfaction and well-being of all the company's participants. In this thesis, we focused on the planning, together with the company policy level as well the level of strategic management. This thesis consists of the theoretical and the empirical part. In the first part, we are about to deal with the company's development plan, based on the company policy, and define the vision of the company, its policy and processes, as well as the methods of planning in regard to the company policy. We shall also define development planning grounded in strategic management, where we shall outline the company development as the central strategic possibility, strategic business fields, fields of programming and marketing, strategic local branches, strategies and processes and methods from the perspective of strategic management. In the empirical part, we shall study the company OKL Ltd and its development possibilities. Using the data, obtained with a developmental examination of the company, we shall provide a suggestion of the development vision, policy and strategies, as well as produce a realisation program of the planned development for OKL Ltd in a five-year period. The acquired knowledge and postulates will be summarised in the conclusion at the end of the master's thesis.
Keywords:Company development, vision of the company, company policy, strategic management, strategies, strategic business areas.


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