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Title:MEDIJSKA TEHNOLOGIJA KOT KOMUNIKACIJSKO ORODJE V PROMOCIJI ŠPORTA - PRIMER AKADEMSKI SABLJAŠKI KLUB MARIBOR
Authors:ID Žilić, Melisa (Author)
ID Plenković, Mario (Mentor) More about this mentor... New window
ID Tomažič, Tina (Comentor)
Files:.pdf MAG_Zilic_Melisa_2015.pdf (3,09 MB)
MD5: 3C23D2C5E6C2CFD068624261E85071BB
 
Language:Slovenian
Work type:Master's thesis/paper
Typology:2.09 - Master's Thesis
Organization:FERI - Faculty of Electrical Engineering and Computer Science
Abstract:Ko pomislimo na šport, ga ne moremo več enačiti samo z obliko rekreacije, temveč ga danes povezujemo s celotno industrijo ter marketinškimi komponentami za razvoj le-te. Seveda društva in klubi ta del večkrat zanemarijo prav zaradi lastne finančne zmožnosti, a se vedno bolj zavedajo, da so ti instrumenti esencialnega pomena za njihov obstoj. V magistrskem delu smo za ta namen predstavili in raziskali marketing na področju športa, ter katera promocijska orodja in medijske tehnologije je potrebno uporabiti, da bi dosegli ključne javnosti. Teoretičnemu delu sledi empirični del, ki je osredotočen na novonastali Akademski sabljaški klub Maribor. Vsebuje poglobljeno analizo stanja športnega kluba, na podlagi katere smo sestavili promocijski načrt, ki vsebuje ustrezne marketinške instrumente in predlagane tehnologije za namen večje prepoznavnosti in promocije Akademskega sabljaškega kluba Maribor. Na koncu smo posneli tudi kratek promocijski video, ki klubu služi kot predstavitveni oglas za dosego širše javnosti.
Keywords:marketing v športu, sabljaški klub, promocijska orodja, medijske tehnologije
Place of publishing:[Maribor
Publisher:M. Žilič
Year of publishing:2015
PID:20.500.12556/DKUM-47353 New window
UDC:796.86:316.776(043.2)
COBISS.SI-ID:19024918 New window
NUK URN:URN:SI:UM:DK:FGRCSBCX
Publication date in DKUM:27.05.2015
Views:2289
Downloads:192
Metadata:XML DC-XML DC-RDF
Categories:KTFMB - FERI
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Secondary language

Language:English
Title:MEDIA TECHNOLOGY AS A COMMUNICATION TOOL IN THE PROMOTION OF SPORT - SUCH AS THE ACADEMIC FENCING CLUB MARIBOR
Abstract:Today, when we think of sport it can no longer be equated only with a form of recreation, instead it is associated with an entire industry and marketing components for the development of it. Of course, sport societies and clubs often neglect that part because of their own financial capabilities, but are increasingly aware that these instruments have essential meaning for their existence. For that purpose this thesis contains the history and development of marketing in the field of sport and also what promotional tools and media technology should be used to achieve the key public. In addition to the theoretical part, our work, contains also the empirical part, which focuses on the newly created Academic Fencing Club Maribor. We studied and analized the situation of the sports club, based on which we have set up a promotional plan that includes appropriate marketing tools and technologies proposed for the purpose of increasing the visibility and promotion of the Academic Fencing Club Maribor. Finally, we also recorded a short promotional video that serves the club as presentation to reach the general public.
Keywords:marketing in sports, fencing club, promotional tools, media technology


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