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Title:PRENOVA CELOSTNE GRAFIČNE PODOBE NA PRIMERU VETERINARSKE BOLNICE BREŽICE D.O.O.
Authors:ID Planinc, Tadeja (Author)
ID Podgorelec, David (Mentor) More about this mentor... New window
ID Udir Mišič, Katja (Comentor)
Files:.pdf UN_Planinc_Tadeja_2015.pdf (4,47 MB)
MD5: D837655215244791C6415C8E011F19BD
 
Language:Slovenian
Work type:Undergraduate thesis
Typology:2.11 - Undergraduate Thesis
Organization:FERI - Faculty of Electrical Engineering and Computer Science
Abstract:V diplomski nalogi smo predstavili in preučili osnovne značilnosti ter elemente celostne grafične podobe, na podlagi katerih smo izdelali alternativno vizualno podobo Veterinarske bolnice Brežice. Diplomska naloga je sestavljena iz teoretičnega in praktičnega dela. V teoretičnem delu smo opredelili glavne značilnosti logotipa, simbola, barv in tipografije. Prav tako je predstavljena celostna grafična podoba v povezavi z blagovno znamko in poslovno obliko organizacije. V praktičnem delu smo analizirali obstoječo celostno grafično podobo Veterinarske bolnice Brežice, čemur je sledila analiza logotipov konkurenčnih podjetij iz posavske regije. Nato smo opisali izdelavo novega simbola in logotipa. Temu sledi njuna aplikativna raba na različna komunikacijska sredstva.
Keywords:celostna grafična podoba, vizualna komunikacija, logotip, grafično oblikovanje
Place of publishing:Maribor
Publisher:[T. Planinc]
Year of publishing:2015
PID:20.500.12556/DKUM-47855 New window
UDC:659.12(043.2)
COBISS.SI-ID:19057174 New window
NUK URN:URN:SI:UM:DK:JWPGZHOW
Publication date in DKUM:29.05.2015
Views:2229
Downloads:241
Metadata:XML DC-XML DC-RDF
Categories:KTFMB - FERI
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Secondary language

Language:English
Title:REDESIGN OF THE VISUAL IDENTITY ON THE CASE OF VETERINARSKA BOLNICA BREŽICE D.O.O.
Abstract:In this thesis we have presented our studies on the main characteristics and elements of the visual identity which we used to produce an alternative visual identity of Veterinary Hospital Brežice. The thesis consists of two parts, theoretical and practical. In the theoretical part we have defined the main features of logos, symbols, colours and typography. We have also presented the visual identity with relation to the brand and the business features of organisation. In the practical part of the thesis we have analysed the existing visual identity of the Veterinary Hospital Brežice followed by an in-depth analysis of logos of the competitive enterprises in the Posavje region. Finally, we described the production of a new symbol and logo followed by the essential application to various means of communication.
Keywords:visual identity, visual communication, logo, graphic design


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