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Title:REKONSTRUKCIJA ZNAKA IN CELOSTNA GRAFIČNA PODOBA (VIZUALNA IDENTITETA PODJETJA TKI HRASTNIK)
Authors:ID Zornik, Tjaša (Author)
ID Rimele, Oto (Mentor) More about this mentor... New window
Files:.pdf UN_Zornik_Tjasa_2015.pdf (2,77 MB)
MD5: C174108C3C3A05C29964C66DCC4BC864
 
Language:Slovenian
Work type:Undergraduate thesis
Typology:2.11 - Undergraduate Thesis
Organization:PEF - Faculty of Education
Abstract:Grafično oblikovanje pomeni proces oblikovanja vidnih sporočil, ki pa je uspešen le, če je dobro zastavljen. V diplomski nalogi se bomo spopadli s projektom rekonstrukcije znaka, ki bo služil kot izhodiščna točka pri gradnji celostne grafične podobe podjetja TKI Hrastnik. Ta zajema še značilno tipografijo in barve ter dodatne grafične elemente, ki jih bomo vključili v osnovna komunikacijska sredstva. Prvi, teoretični del je namenjen definicijam in lastnostim osnovnih prvin celostne grafične podobe, pregledu razvoja znakov skozi zgodovino, kakovostnim primerom njihove prenove ter analizi trenutno aktualnih grafičnih podob slovenskih podjetij. Dobro razumevanje teorije je predpogoj za uspešno obnovo zaščitnega znaka in snovanje celostne grafične podobe, ki bosta predmet praktičnega dela diplome.
Keywords:grafično oblikovanje, celostna grafična podoba, znak, logotip, rekonstrukcija
Place of publishing:Maribor
Publisher:[T. Zornik]
Year of publishing:2015
PID:20.500.12556/DKUM-47957 New window
UDC:766(043.2)
COBISS.SI-ID:21503240 New window
NUK URN:URN:SI:UM:DK:PIS8EU28
Publication date in DKUM:27.07.2015
Views:2083
Downloads:268
Metadata:XML DC-XML DC-RDF
Categories:PEF
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Secondary language

Language:English
Title:LOGO RECONSTRUCTION AND CORPORATE DESIGN (VISUAL IDENTITY OF THE TKI HRASTNIK COMPANY)
Abstract:Graphic design is a process of designing visual communications, that is only effective when planned well. In this diploma thesis, we will approach the problem of reconstructing the logo, which will serve as a basis for designing a corporate identity for the TKI Hrastnik Company. The corporate image also consists of a characteristic typography with corporate colors and additional graphics, arranged in a distinctive pattern and included in essential business stationery. The theoretical part introduces various definitions and basics of corporate identity and its elements, an overview of development of recognizable logos over time, successful logo redesigns with representative examples and an analysis of some current corporate images of Slovenian corporations. A good understanding of the theory is crucial for a successful logo reconstruction and corporate identity design, a task presented in the practical part of the diploma.
Keywords:graphic design, corporate identity, logo, logotype, reconstruction


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