| Title: | Marketing and competition in the information age : proceedings of the 28th EMAC Conference, May 11-14, 1999, Humboldt University Berlin |
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| Authors: | ID Hildebrandt, Lutz (Editor)
ID Annacker, Dirk (Editor)
ID Klapper, Daniel (Editor) |
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| Files: |  http://www.wiwi.hu-berlin.de/emac99
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| Language: | English |
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| Work type: | Proceedings |
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| Organization: | EPF - Faculty of Business and Economics
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| Keywords: | marketing, trženje, tržne raziskave, konkurenca, konkurenčnost, poslovna strategija, potrošnik, kupci, vedenje, psihologija potrošnika, čustva, odločanje, poslovne odločitve, kupoprodaja, ponudba, verige, medkulturna komunikacija, dežele, informacijska družba, informacijska tehnologija, informacije, internacionalizacija, prodaja na drobno, blagovne znamke, modeli, modeliranje, mediji, posvetovanja, zborniki |
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| Place of publishing: | Berlin |
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| Publisher: | [Humboldt-Universität] |
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| Year of publishing: | 1999 |
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| Number of pages: | 236 str. |
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| PID: | 20.500.12556/DKUM-49505  |
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| ISBN: | 3-00-004187-7 |
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| UDC: | 339.137/.138(063):681.324 |
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| COBISS.SI-ID: | 5091100 |
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| NUK URN: | URN:SI:UM:DK:N7CJ9HQ0 |
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| Publication date in DKUM: | 10.07.2015 |
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| Views: | 1099 |
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| Downloads: | 53 |
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| Metadata: |    |
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| Categories: | Misc.
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