| Title: | Marketing management |
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| Authors: | ID Kotler, Philip (Author) |
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| Files: |  http://www.prenhall.com/Kotler
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| Language: | English |
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| Work type: | Higher education textbook |
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| Organization: | EPF - Faculty of Business and Economics
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| Keywords: | trženje, marketing, upravljanje, management, planiranje, ekonomska propaganda, strateško planiranje, strategija trženja, prodaja, tržna analiza, kontrola, tržne raziskave, strateško upravljanje, storitve, direktno trženje, metodologija, priročniki |
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| Place of publishing: | Upper Saddle River (NJ) |
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| Publisher: | Prentice Hall International |
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| Year of publishing: | 2000 |
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| Number of pages: | XXXII, 718 str., [32] str. pril. |
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| PID: | 20.500.12556/DKUM-49510  |
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| UDC: | 339.138(035) |
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| COBISS.SI-ID: | 5229084 |
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| NUK URN: | URN:SI:UM:DK:E8AEX91N |
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| Publication date in DKUM: | 10.07.2015 |
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| Views: | 1948 |
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| Downloads: | 166 |
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| Metadata: |    |
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| Categories: | Misc.
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