| Title: | Consumer behavior : an applied approach |
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| Authors: | ID Hanna, Nessim (Author)
ID Wozniak, Richard (Author) |
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| Files: |  http://www.prenhall.com/hanna
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| Language: | English |
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| Work type: | Higher education textbook |
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| Organization: | EPF - Faculty of Business and Economics
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| Keywords: | potrošnik, vedenje, behaviorizem, zaznavanje, čustva, zadovoljstvo, psihologija potrošnika, osebnost, psihologija osebnosti, samospoznavanje, življenjski standard, tržne raziskave, segmentacija, cilj, pozicioniranje, poslovne odločitve, komuniciranje, inovacije, skupnost, družina, generatorji, družbeni razredi, kultura |
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| Place of publishing: | Upper Saddle River (New Jersey) |
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| Publisher: | Prentice Hall |
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| Year of publishing: | 2001 |
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| Number of pages: | XXI, 586 str. |
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| PID: | 20.500.12556/DKUM-49514  |
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| UDC: | 658.89(075.8):159.9.019.43 |
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| COBISS.SI-ID: | 5328668 |
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| NUK URN: | URN:SI:UM:DK:ZLGI6WXV |
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| Publication date in DKUM: | 10.07.2015 |
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| Views: | 1842 |
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| Downloads: | 130 |
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| Metadata: |    |
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| Categories: | Misc.
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