| Title: | Key customers : how to manage them profitably |
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| Authors: | ID McDonald, Malcolm (Author)
ID Rogers, Beth (Author)
ID Woodburn, Diana (Author) |
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| Files: |  http://www.bh.com/marketing
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| Language: | English |
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| Work type: | Higher education textbook |
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| Organization: | EPF - Faculty of Business and Economics
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| Keywords: | potrošnik, zadovoljstvo, strategija trženja, trg, marketing, trženje, komercialno poslovanje, management, uspešnost poslovanja, vodstveno računovodstvo, kupci, ponudba, spremembe, perspektive, kritika, strategija, uporabniki, tržno planiranje, organiziranost, pospeševanje prodaje, poslovno sodelovanje, poslovni proces, partnerstvo, poslovni odnosi, vrednotenje, meritve, dobiček, donos, verige, management, manager, računovodske informacije, vodenje, predvidevanje, prihodnost, cilj, sposobnosti, učbeniki, priročniki, primeri, case study |
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| Place of publishing: | Oxford (UK) [etc.] |
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| Publisher: | Butterworth-Heinemann |
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| Year of publishing: | 2000 |
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| Number of pages: | XXII, 320 str. |
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| PID: | 20.500.12556/DKUM-49515  |
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| UDC: | 658.89(075.4/.8)(035):339.186/.187 |
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| COBISS.SI-ID: | 5457180 |
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| NUK URN: | URN:SI:UM:DK:QMZT6OS0 |
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| Publication date in DKUM: | 10.07.2015 |
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| Views: | 1454 |
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| Downloads: | 89 |
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| Metadata: |    |
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| Categories: | Misc.
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