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Title:
Dejavniki uspešnosti omrežja povezav med prodajalci in kupci na medorganizacijskem trgu
Authors:
ID
Konda, Iva
(
Author
)
Files:
http://www.dlib.si/details/URN:NBN:SI:DOC-NQ3QKE3Y
Language:
Slovenian
Work type:
Not categorized
Typology:
1.04 - Professional Article
Organization:
EPF - Faculty of Business and Economics
Abstract:
V članku poleg dimenzij smiselnosti odnosov v omrežju in pogojev za uspešnost sodelovanja v omrežju povezav predstavimo tudi tveganja, povezana z omrežjem povezav, in uspešnost le-teh. Pri tem obravnavamo omrežje z vidika socialnega kapitala podjetij in strateške povezave med njimi. Iz razprave lahko izvedemo sklep, da je poznavanje dejavnikov uspešnosti omrežja povezav med prodajalci in kupci na medorganizacijskem trgu managementu podjetja v veliko pomoč pri snovanju strategije do kupcev in strategije podjetja sploh. Raziskava potrjuje pomen spremljanja in analiziranja omrežja povezav podjetja s svojimi kupci.
Keywords:
omrežja
,
kupci
,
medorganizacijsko trženje
,
trženje
Publisher:
Društvo ekonomistov Maribor
Year of publishing:
2010
Number of pages:
str. 92-100
Numbering:
Letn. 56, št. 1/2
PID:
20.500.12556/DKUM-52379
UDC:
339.13.021/.025:005.575:658.8
ISSN on article:
0547-3101
COBISS.SI-ID:
10128924
NUK URN:
URN:SI:UM:DK:2QTM0WG9
Publication date in DKUM:
10.07.2015
Views:
840
Downloads:
42
Metadata:
Categories:
Misc.
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Record is a part of a journal
Title:
Naše gospodarstvo : revija za aktualna gospodarska vprašanja
Shortened title:
Naše gospod.
Publisher:
Ekonomsko-poslovna fakulteta, Društvo ekonomistov Maribor, Ekonomski center Maribor
ISSN:
0547-3101
COBISS.SI-ID:
751364
Secondary language
Language:
English
Title:
Success factors of the network of relationships between buyers and sellers on B2B market
Abstract:
In addition to the dimensions of sense-making in a network of relationships and the conditions for the effectiveness of cooperation in the network of relationships, this article discusses the risks associated with the network of relationships as well as the success of the network. The discussion indicates that the network of relationships forms the social capital point of view and strategic alliances between firms as well. The study concludes that knowing the success factors of the network of relationships between buyers and sellers can be of great assistance to the management of a company when developing customer strategies as well as creating the company's general strategy. The research confirms the importance of monitoring and analysing the company's network of relationships with its customers.
Collection
This document is a part of these collections:
Naše gospodarstvo
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