Dynamic market-oriented strategic transformation of university business school in transition countries as institutional response to increased internationalization of business education

Jurše, Milan

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Title:	Dynamic market-oriented strategic transformation of university business school in transition countries as institutional response to increased internationalization of business education
Authors:	ID Jurše, Milan (Author)
Files:	http://www.dlib.si/details/URN:NBN:SI:doc-TOK1N8DC
Language:	English
Work type:	Not categorized
Typology:	1.01 - Original Scientific Article
Organization:	EPF - Faculty of Business and Economics
Abstract:	The emerging transition to knowledge driven society is accompanied by changing view of knowledge that is increasingly treating as a marketable goods and key source of firms' competitive advantage. In a process of dynamic transformation of European higher education university business schools in Central and Eastern European Countries are confronted with the variety of new strategic challenges characterized by increased competition of new knowledge providers in the market, constant pressure from emerging globalisation of higher education, restrictive budgetary funding practices and politically induced privatisation of higher education as part of government policy of liberalisation of the economy. In the article we elaborate a market-oriented academic management concept as a key tool for successful transformation of traditional university business school into a modern academic business knowledge provider. After analysing key challenges in changing European higher education context we present a requisitely holistic strategic framework for strategic business school management that is based on understanding of complexities of dynamic business education environment and the need for holistic and integrative strategic school's response. It is featured by the creative integration of market and academic sides of strategy into a consistent strategic tool for management of business schools' academic services and processes and aligning them with the requirements of key external stakeholder in a dynamic business education context.
Publisher:	Marketing magazin
Year of publishing:	2009
Number of pages:	str. 63-76
Numbering:	Letn. 9, št. 14
PID:	20.500.12556/DKUM-52547
UDC:	378.091:378.6:005(045)(4-11:4-191.2)
ISSN on article:	1408-1652
COBISS.SI-ID:	10080796
NUK URN:	URN:SI:UM:DK:ORBN6UT2
Publication date in DKUM:	10.07.2015
Views:	1464
Downloads:	53
Metadata:
Categories:	Misc.
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Record is a part of a journal

Title:	Akademija MM
Shortened title:	Akad. MM
Publisher:	Marketing magazin
ISSN:	1408-1652
COBISS.SI-ID:	65123840

Secondary language

Language:	Slovenian
Title:	Dinamična tržno naravnana strateška preobrazba univerzitetnih poslovnih šol v tranzicijskih državah kot institucionalni odziv povečani internacionalizaciji poslovnega izobraževanja
Keywords:	šolstvo, visoko šolstvo, študij, izobraževanje, management, strategija, tranzicija, univerze, strokovno izobraževanje, srednja Evropa, vzhodna Evropa, strokovno delo, podjetništvo, predstava, podjetje, institucionalizem, dinamični modeli, poučevanje, manager, globalizacija, strateški management, uspešnost poslovanja, strateško upravljanje, mišljenje, trg, transformacija, znanje, rezultati

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