| Title: | The influence of relationship marketing components on export performance: a comparison of transitional vs. established markets |
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| Authors: | ID Makovec Brenčič, Maja (Author)
ID Ekar, Aleš (Author)
ID Virant, Vesna (Author) |
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| Files: |  http://www.dlib.si/details/URN:NBN:SI:DOC-QM82JE2F
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| Language: | English |
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| Work type: | Not categorized |
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| Typology: | 1.01 - Original Scientific Article |
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| Organization: | EPF - Faculty of Business and Economics
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| Abstract: | We present an updated Styles-Ambler model (2000), which explores the impact of relational variables on export performance. The model was initially tested in the UK and Australia. We extended previous research by testing the upgraded model in Slovenia. Most relationship components (e.g., cooperation, market knowledge, commitment, trust) influence export performance positively. However, some interesting differences arise when the results of the UK and Australian samples are compared to those of Slovenia. |
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| Keywords: | trženje, marketing, izvoz, poslovanje, poslovanje podjetja, uspešnost, uspešnost poslovanja, primerjave |
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| Publisher: | Društvo ekonomistov Maribor |
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| Year of publishing: | 2008 |
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| Number of pages: | str. 9-18 |
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| Numbering: | Letn. 54, št. 5/6 |
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| PID: | 20.500.12556/DKUM-52643  |
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| UDC: | 339.54 |
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| ISSN on article: | 0547-3101 |
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| COBISS.SI-ID: | 9650972 |
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| NUK URN: | URN:SI:UM:DK:XWZVEJUF |
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| Publication date in DKUM: | 10.07.2015 |
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| Views: | 1175 |
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| Downloads: | 35 |
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| Metadata: |    |
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| Categories: | Misc.
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