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Title:
Marketing decision-makers in Slovenia: empirical evidence of the importance of marketing function
Authors:
ID
Žabkar, Vesna
(
Author
)
ID
Jančič, Zlatko
(
Author
)
Files:
http://www.dlib.si/details/URN:NBN:SI:DOC-E8EZGYMN
Language:
English
Work type:
Not categorized
Typology:
1.01 - Original Scientific Article
Organization:
EPF - Faculty of Business and Economics
Abstract:
Marketing decision-makers in Slovenia
Keywords:
marketing
,
trženje
,
tržno komuniciranje
,
Slovenija
,
marketing
,
marketing communication
,
Slovenia
Publisher:
Društvo ekonomistov Maribor
Year of publishing:
2008
Number of pages:
str. 3-8
Numbering:
Letn. 54, št. 5/6
PID:
20.500.12556/DKUM-52651
UDC:
339.138(497.4)
ISSN on article:
0547-3101
COBISS.SI-ID:
9650716
NUK URN:
URN:SI:UM:DK:KRYUK4F1
Publication date in DKUM:
10.07.2015
Views:
989
Downloads:
50
Metadata:
Categories:
Misc.
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Record is a part of a journal
Title:
Naše gospodarstvo : revija za aktualna gospodarska vprašanja
Shortened title:
Naše gospod.
Publisher:
Ekonomsko-poslovna fakulteta, Društvo ekonomistov Maribor, Ekonomski center Maribor
ISSN:
0547-3101
COBISS.SI-ID:
751364
Secondary language
Language:
English
Title:
Marketinški odločevalci v Sloveniji: empirična preverba pomena marketinške funkcije
Collection
This document is a part of these collections:
Naše gospodarstvo
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