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DKUM
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Title:
The overall image of Slovenian among Croatian students of business and economics
Authors:
ID
Ozretić Došen, Đurđana
(
Author
)
ID
Škare, Vatroslav
(
Author
)
ID
Krupka, Zoran
(
Author
)
Files:
http://www.dlib.si/details/URN:NBN:SI:DOC-XGHJT0JG
Language:
English
Work type:
Not categorized
Typology:
1.02 - Review Article
Organization:
EPF - Faculty of Business and Economics
Abstract:
The objective of the paper is to analyze the overall image of Slovenia among Croatian students of business and economics. A very short, relevant literaturere view on the country image construct is presented in the first part of the paper. The second part describes the methodology and results of the primary research. The research has shown that Croatian students of business and economics have homogeneous assessments of the Slovenian image dimensions of average and less importance for the overall country image profile. However, their assessments of four out of six image dimensions of the greatest importance are not homogeneous and depend on the level of experience they have with Slovenia. Students who are more informed about Slovenia have a more positive and a more complete picture.
Keywords:
Slovenija
,
image
,
država
Publisher:
Društvo ekonomistov Maribor
Year of publishing:
2008
Number of pages:
str. 95-102
Numbering:
Letn. 54, št. 5/6
PID:
20.500.12556/DKUM-52674
UDC:
321:659.1(497.4)
ISSN on article:
0547-3101
COBISS.SI-ID:
9653788
NUK URN:
URN:SI:UM:DK:U2R75R7U
Publication date in DKUM:
10.07.2015
Views:
766
Downloads:
41
Metadata:
Categories:
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Record is a part of a journal
Title:
Naše gospodarstvo : revija za aktualna gospodarska vprašanja
Shortened title:
Naše gospod.
Publisher:
Ekonomsko-poslovna fakulteta, Društvo ekonomistov Maribor, Ekonomski center Maribor
ISSN:
0547-3101
COBISS.SI-ID:
751364
Secondary language
Language:
Slovenian
Title:
Podoba Slovenije med hrvaškimi študenti ekonomije in poslovnih ved
Abstract:
Namen tega članka je analizirati splošno podobo Slovenije med hrvaškimi študenti ekonomije in poslovnih ved. V prvem delu članka avtorji predstavijo kratek pregled relevantne literature o pojmu podobe (imidža) države. V drugem delu pa opišejo metodologijo in rezultate primarne raziskave. Študija pokaže, da imajo hrvaški študenti homogeno oceno podobe Slovenije glede povprečno pomembnih in manj pomembnih dimenzij za podobo države. Njihova ocena štirih, od skupno šestih najpomembnejših dimenzij podobe države pa ni homogena in je odvisna od ravni izkušenj s Slovenijo. Študenti, ki Slovenijo dobro poznajo, imajo bolj pozitivno in bolj celovito sliko države.
Collection
This document is a part of these collections:
Naše gospodarstvo
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