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Title:
Ovrednotenje premoženja znamke Slovenije kot turistične destinacije v očeh Nemcev in Hrvatov
Authors:
ID
Konečnik Ruzzier, Maja
(
Author
)
Files:
http://www.dlib.si/details/URN:NBN:SI:DOC-4YMR13W9
Language:
Slovenian
Work type:
Not categorized
Typology:
1.01 - Original Scientific Article
Organization:
EPF - Faculty of Business and Economics
Abstract:
Prispevek osvetljuje koncept premoženja znamke v očeh uporabnika ter njegov prenos na analizirano entiteto - turistično destinacijo. Vpeljani koncept premoženja znamke turistične destinacije v očeh turista nadgrajuje dosedanja raziskovanja, saj poleg proučevanja podobe (in zaznane kakovosti) turistične destinacije vključuje tudi analizo zavedanja in zvestobe. Empirični del prispevka ovrednoti znamko Slovenijo v očeh Nemcev in Hrvatov. Zaključki nakazujejo v očeh hrvaških anketirancev višje premoženje znamke Slovenije kot turistične destinacije kakor v očeh nemških anketirancev.
Keywords:
Slovenija
,
turizem
,
premoženje
,
kvaliteta
Publisher:
Društvo ekonomistov Maribor
Year of publishing:
2006
Number of pages:
str. 37-49
Numbering:
Letn. 52, št. 1/2
PID:
20.500.12556/DKUM-52891
UDC:
338.48(497.4)
ISSN on article:
0547-3101
COBISS.SI-ID:
8557596
NUK URN:
URN:SI:UM:DK:QRFCEDSN
Publication date in DKUM:
10.07.2015
Views:
1543
Downloads:
68
Metadata:
Categories:
Misc.
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Record is a part of a journal
Title:
Naše gospodarstvo : revija za aktualna gospodarska vprašanja
Shortened title:
Naše gospod.
Publisher:
Ekonomsko-poslovna fakulteta, Društvo ekonomistov Maribor, Ekonomski center Maribor
ISSN:
0547-3101
COBISS.SI-ID:
751364
Secondary language
Language:
English
Title:
Evaluating customer-based brand equity for Slovenia as a tourism destination from the point of view of Germans and Croatians
Abstract:
The paper presents the concept of customer-based brand equity and its application to our analyzed entity: a tourism destination. The introduced concept of customer-based brand equity for a tourism destination completes previous research findings in this area because it investigates the element of awareness and destination loyalty in addition to the image (and perceived quality) of the tourism destination. The empirical part of the paper analyses the brand Slovenia from the points of view of Germans and Croatians. The results indicate that Croatian respondents have a better perception of Slovenia as a tourism destination than German respondents.
Collection
This document is a part of these collections:
Naše gospodarstvo
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