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Title:
Konkurenčni izzivi globalizacije trgov za slovenska podjetja
Authors:
ID
Jurše, Milan
(
Author
)
Files:
http://www.dlib.si/details/URN:NBN:SI:DOC-WHJHACJH
Language:
Slovenian
Work type:
Not categorized
Typology:
1.02 - Review Article
Organization:
EPF - Faculty of Business and Economics
Abstract:
Prispevek obravnava proces globaliziranja mednarodnih trgov in njegove vplive na menedžment mednarodnega marketinga. Najosnovnejša dogajanja na mednarodnih finančnih trgih opozarjajo na vse večjo medsebojno povezanost in odvisnost nacionalnih gospodarstev, imajo pa tudi neposreden vpliv na mednarodne trge in marketinške strategije podjetij v procesu izgrajevanja njihovih tržnih pozicij na izbranih trgih. V prispevku so nakazani možni vplivi globalizacije trgov na slovenska podjetja in zahtevani odzivi podjetij na proces globalizacije.
Keywords:
trženje
,
mednarodno trženje
,
globalizacija
,
mednarodni trg
,
konkurenčnost
,
podjetja
Publisher:
Marketing magazin
Year of publishing:
1998
Number of pages:
str. 25-42
Numbering:
Let. 2, št. 3
PID:
20.500.12556/DKUM-53296
UDC:
339.13
ISSN on article:
1408-1652
COBISS.SI-ID:
4353052
NUK URN:
URN:SI:UM:DK:2BGHFJNH
Publication date in DKUM:
10.07.2015
Views:
1996
Downloads:
88
Metadata:
Categories:
Misc.
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Record is a part of a journal
Title:
Akademija MM
Shortened title:
Akad. MM
Publisher:
Marketing magazin
ISSN:
1408-1652
COBISS.SI-ID:
65123840
Secondary language
Language:
English
Title:
Competitive challenges of market globalisation for Slovene companies
Abstract:
Paper discusses the globalization process in international markets and its implication for international marketing management. Recent development in international financial markets signal the increased interdependencies and interconnectedness of national economies and international markets, and directly affect also international markets and marketing strategies of firms in their effort to build desired market position in international markets. In the paper some influences of the globalisation of markets on the Slovene companies are presented and their possible marketing responses discussed.
Keywords:
marketing
,
international marketing
,
globalization
,
international market
,
competitiveness
,
companies
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