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DKUM
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Title:
Tržno komuniciranje v konkurenčnem okolju - nujnost integriranega pristopa
Authors:
ID
Mumel, Damijan
(
Author
)
Files:
http://www.dlib.si/details/URN:NBN:SI:doc-MHXOHFDQ
Language:
Slovenian
Work type:
Not categorized
Typology:
1.01 - Original Scientific Article
Organization:
EPF - Faculty of Business and Economics
Abstract:
Vsebina in namen prispevka zajemata tri področja: (1) prikaz sprememb v sestavi marketinškega komunikacijskega spleta, kar je posledica razvoja novih komunikacijskih orodij, (2) prikaz integriranega marketinškega komuniciranja, ki se je razvilo kot posledica neusklajenosti komuniciranja v organizacijah v konkurenčnem okolju in ( 3) primernost uporabe koncepta integriranega marketinškega komuniciranja v Sloveniji.
Keywords:
trženje
,
marketing
,
konkurenca
,
komuniciranje
Publisher:
Fakulteta za sociologijo, politične vede in novinarstvo v Ljubljani
Year of publishing:
1998
Number of pages:
str. 660-670
Numbering:
35, št. 4
PID:
20.500.12556/DKUM-53307
UDC:
658.8
ISSN on article:
0040-3598
COBISS.SI-ID:
18582877
NUK URN:
URN:SI:UM:DK:MRGCKSUE
Publication date in DKUM:
10.07.2015
Views:
1366
Downloads:
98
Metadata:
Categories:
Misc.
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Record is a part of a journal
Title:
Teorija in praksa. revija za družbena vprašanja
Shortened title:
Teor. praksa
Publisher:
Visoka šola za politične vede, Visoka šola za politične vede, Visoka šola za sociologijo, politične vede in novinarstvo, Fakulteta za sociologijo, politične vede in novinarstvo, Fakulteta za družbene vede
ISSN:
0040-3598
COBISS.SI-ID:
763652
Secondary language
Language:
Unknown
Title:
Marketing communication in competitive environment: necessity of integrated approach
Abstract:
The contents and objectives of the paper cover three areas: (1) survey of changes in marketing communications mix resulting from development of new communication tools (2) survey of integrated marketing communication which developed as a result of nonharmonized communication within organizations in competitive environment, and (3) suitability of implementation of the concept of integrated marketing communication in Slovenia.
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