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Title:
Model strategij nabavnega marketinga glede na tržno moč konkurence na nabavnem trgu
Authors:
ID
Iršič, Matjaž
(
Author
)
Files:
http://www.dlib.si/details/URN:NBN:SI:DOC-07N2I63C
Language:
Slovenian
Work type:
Not categorized
Typology:
1.01 - Original Scientific Article
Organization:
EPF - Faculty of Business and Economics
Abstract:
Za doseganje konkurenčne prednosti organizacije na njenem nabavnem trgu je potreben sistematični pristop k oblikovanju takih nabavnih strategij, ki bodo vsebovale sodobne vidike koncepcije marketinga v smislu uravnovešenega marketinga. V prispevku prikazujemo pomembnejše vidike teoretične raziskave s področja oblikovanja strategij nabavnega marketinga glede na tržno moč nabavne konkurence, pri čemer poudarjamo analizo kriterijev tržne moči in model nabavnih strategij, ki jih upoštevamo pri izdelavi multifaktorske modelske matrike.
Keywords:
trženje
,
nabavni trg
,
konkurenca
,
trg
,
modeli strategij
Publisher:
Marketing magazin
Year of publishing:
1997
Number of pages:
str. 81-88
Numbering:
Let. 1, št. 1
PID:
20.500.12556/DKUM-53329
UDC:
658.8.012.12
ISSN on article:
1408-1652
COBISS.SI-ID:
3139356
NUK URN:
URN:SI:UM:DK:UHPSDMLI
Publication date in DKUM:
10.07.2015
Views:
1766
Downloads:
53
Metadata:
Categories:
Misc.
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Record is a part of a journal
Title:
Akademija MM
Shortened title:
Akad. MM
Publisher:
Marketing magazin
ISSN:
1408-1652
COBISS.SI-ID:
65123840
Secondary language
Language:
English
Abstract:
In order to achieve a competitive advantage of organizations in their supply markets it should be revealed the systematic approach in establishing appropriate purchasing strategies which include current aspects of marketing concept and balanced marketing paradigm. The following contribution explains some significant aspects of theoretical research in shaping the strategies of purchasing marketing according to the market power of the competition in the supply market. In addition to this fact, the analysis of the market power criteria and the model of purchasing strategies which have taken into account in building multifactor modeling matrix, has been exposed.
Keywords:
marketing
,
supply market
,
competition
,
market
,
strategy models
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