(NE) ZAZNAVANJE NEKATERIH VIDIKOV OGLAŠEVANJA V REVIJAH PREDŠOLSKIH OTROK

Dušič, Maja

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Title:	(NE) ZAZNAVANJE NEKATERIH VIDIKOV OGLAŠEVANJA V REVIJAH PREDŠOLSKIH OTROK
Authors:	ID Dušič, Maja (Author) ID Hmelak, Maja (Mentor) More about this mentor...
Files:	VS_Dusic_Maja_2015.pdf (438,32 KB) MD5: 749ECF0BFBB35777BB9C879104DD4B90
Language:	Slovenian
Work type:	Undergraduate thesis
Typology:	2.11 - Undergraduate Thesis
Organization:	PEF - Faculty of Education
Abstract:	Diplomsko delo z naslovom (Ne)¬zaznavanje nekaterih vidikov oglaševanja v revijah predšolskih otrok je sestavljeno iz teoretičnega in empiričnega dela. V teoretičnem delu so opredeljeni mediji, oglasi, oglaševanje in tiskane revije. Bolj podrobno so opisane revije predšolskih otrok, prikrito oglaševanje, otroci kot potrošniki. Na tem področju je opredeljena zakonodaja o medijih, zakonodaja o varstvu potrošnikov in Slovenski oglaševalski kodeks. Omenjena je tudi vzgoja predšolskih otrok za medije ter kakšno vlogo imajo pri tem vzgojitelji in družina. V empiričnem delu so predstavljeni izsledki raziskave. Namen je bil raziskati zaznavanje nekaterih vidikov oglaševanja v revijah predšolskih otrok s strani vzgojiteljev in staršev. Vzorec 178 anketirancev je zajemal vzgojitelje in starše predšolskih otrok iz okolice Maribora in Brežic. Podatki so bili zbrani z anketnim vprašalnikom in obdelani s pomočjo statističnega programa SPSS. Ugotovljeno je bilo, da vzgojitelji pogosteje kot starši uporabljajo revijo z otrokom, zaznajo nekatere vidike oglaševanja in jih otrokom tudi razložijo. Odvisne spremenljivke so bile primerjane glede na vrsto anketiranca, kraj bivanja, stopnjo izobrazbe in starost otrok.
Keywords:	oglaševanje, otroške revije, potrošnik, predšolski otrok, prikrito oglaševanje, vzgoja za medije
Place of publishing:	Maribor
Publisher:	[M. Dušič]
Year of publishing:	2015
PID:	20.500.12556/DKUM-53767
UDC:	373.2:050(043.2)
COBISS.SI-ID:	21676296
NUK URN:	URN:SI:UM:DK:N7QA7BUL
Publication date in DKUM:	30.10.2015
Views:	1759
Downloads:	173
Metadata:
Categories:	PEF
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Secondary language

Language:	English
Title:	(UN) DETECTION OF CERTAIN ASPECTS OF ADVERTISING IN MAGAZINES FOR PRE-SCHOOLERS
Abstract:	My Diploma thesis, titled (Un)Detection Of Certain Aspects Of Advertising In Magazines For Pre-Schoolers, consists of a theoretical and an empirical part. In the theoretical part, media, advertisements, advertising and printed magazines are presented. We enlarge upon magazines for pre-school children, covert advertisement, and children as consumers, and we closely examine the Mass Media Act, Consumer protection Act, and Slovenian Code of Advertising Practice. Media education of pre-school children and the role that family and teachers play in the process of media education are also explained. In the empirical part, the results of our study are presented. The purpose of the study was to research the teachers’ and parents’ detection of certain aspects of advertising in the magazines, intended for pre-school children. The sample comprised of 178 teachers and parents of pre-school children. The data was collected with a questionnaire and analysed with SPSS statistical software. The results of the study show that teachers more frequently than parents use magazines with children, detect certain aspects of advertising, and explain them to the children. The dependant variables were compared according to the type of the respondent, place of residence, level of education and children’s age.
Keywords:	advertising, children’s magazines, consumer, pre-school child, covert advertising, media education

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