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Title:KATALOG ZNANJA ZA IZVAJALCE OGLAŠEVALSKIH AKCIJ
Authors:ID Batistič, Uroš (Author)
ID Ferjan, Marko (Mentor) More about this mentor... New window
Files:.pdf VS_Batistic_Uros_2015.pdf (1,55 MB)
MD5: AADB078C38161493ACFE87D4047945F9
 
Language:Slovenian
Work type:Bachelor thesis/paper
Organization:FOV - Faculty of Organizational Sciences in Kranj
Abstract:Diplomsko delo razumem kot zaključno nalogo za zaključek visokošolskega študija Organizacija in management kadrovskih in izobraževalnih procesov. Tema diplome je Katalog znanja za izvajalce oglaševalskih akcij. Naloga je sestavljena iz štirih vsebinskih sklopov. Uvod opredeljuje nujno potrebna znanja, ki naj bi jih osvojil vsak izvajalec oglaševalskih akcij. Znal bo načrtovati, voditi in meriti učinke oglaševalskih akcij. Po potrebi bo izbral “pravo” reklamno agencijo ali strokovnjaka za posamezno področje v oglaševanju za podjetje v katerem dela. Pomagal bo in prispeval pri doseganju skupnega cilja – povečati tržni delež. Teoretični del ima namen predstavitve teoretičnih osnov izobraževanja odraslih, ter cilje, ki jih z izobraževanjem želimo doseči. Obravnaval bom organizacijske oblike in metode izobraževanja, uvajanje, kurikulum. Definiral bom tudi marketinško komuniciranje, znotraj tega še posebej marketinški splet (7p: produkt, prodajni kanal, promocijo, ceno, procesiranje, fizične dokaze, ljudi). Podrobneje bom označil promocijski splet in se širše posvetil sestavnemu delu le tega – oglaševanju. Raziskovalni del je namenjen obravnavi tipičnih del oziroma poklicev v oglaševanju. Še posebej bom raziskal nekatere vsebine , ki so nepogrešljiv del paketa potrebnih znanj oglaševalcev. Podrobno bom predelal naslednje teme:  Izdelava kataloga znanj za tipične poklice v oglaševalski agenciji,  pregled medijev,  pravni vidiki oglaševanja,  oglaševanje v slovenskih malih podjetjih. V zaključku bomo gotovili, na kaki ravni je znanje iz oglaševanja v slovenskih malih podjetjih in izdelali katalog znanj za oglaševanje v teh podjetjih. Na koncu bomo proučili razmerje med znanjem in talentom v oglaševanju in navedli šole, ki podajajo potrebna znanja oglaševacem.
Keywords:Izobraževanje, Kurikulum, Marketing, Oglaševanje, Katalog znanj
Place of publishing:Kranj
Year of publishing:2015
PID:20.500.12556/DKUM-53777 New window
COBISS.SI-ID:7485971 New window
NUK URN:URN:SI:UM:DK:QJSUVWJH
Publication date in DKUM:01.10.2015
Views:1340
Downloads:136
Metadata:XML DC-XML DC-RDF
Categories:FOV
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Secondary language

Language:English
Title:CATALOG OF KNOWLEDGE FOR LEADERS OF ADVERTISING CAMPAIGNS
Abstract:The disertation work is the last task of my study at Faculty of Organizational Scieces Kranj – Organization and Management of Human Resources and Educational Systems. The goal of disertation was to make the Catalogue of knowledge for the professionals in the advertising field. This work is composed of four principal units. In the introduction you can find the definition of knowledge, required, for all professionals in advertising. This knowledge is the basis for effectively planing, leading and measuring the effects of advertising activities. Acquisition of this knowledge will make the advertiser able to plan and lead all advertising activities. He will also be able to make necessary measurments of the efficiency of the campaign. If necessary he will know how to proceed with selection of the right advertising agency, or just call up the professionall for one or more areas of advertising campaign. With this knowledge he will help the company to reach the goal, which is to increase a share of the market. The purpose of teoretic part is to introduce the theoretical principles of education for adults and targets to reach with them. I will treat the organisational formsand methods of education, deployment of workers, curriculum. I will define marketing comunication and into it more thoroughtly marketing mix (7P: product, price, place, promotion, process, physical environment, people), taking a very detailed look at a promotional mix and advertising. Research is dedicated to the discovery of the typical occupations in the advertising. I will take a look into a knowledge contents, which are indispensable in advertising. In particulary I will: - produce the catalogue of knowledge for the typical professions in advertising agency; - take a look over the media; - take a look over the legal regulative in advertising; - research the advertising in the small companies in Slovenia. In the final part we will see on which level is the knowledge of advertising in Slovenian small companies. I will produce the catalogue of knowledge in advertising for this companies. In the end I will research the relationship between the knowledge and talent in advertising. Then I'll make the list of schools, which can transfer to the students the knowledge for a successful career into a world of advertising
Keywords:Education, Curriculum, Marketing, Advertising, Catalogue of knowledge


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