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Title:
ANALIZA FESTIVALA LENT KOT DELA TURISTIČNE PONUDBE MARIBORA
Authors:
ID
Dragšič, Kaja
(
Author
)
ID
Lebe, Sonja Sibila
(
Mentor
)
More about this mentor...
Files:
VS_Dragsic_Kaja_2015.pdf
(925,94 KB)
MD5: D534E852767685C4DA6C6BD653E30035
Language:
Slovenian
Work type:
Final seminar paper
Typology:
2.11 - Undergraduate Thesis
Organization:
EPF - Faculty of Business and Economics
Abstract:
V prvem poglavju smo opredelili problem dela diplomskega seminarja. Opredeli smo namen, cilje in podcilje ter postavili tri osnovne trditve. Zapisali smo predpostavke in omejitve ter predstavili predvidene raziskovalne metode. V drugem poglavju smo opredelili pojem management prireditev in predstavili vrste prireditev. Dotaknili smo se pozitivnih in negativnih vplivov organiziranja prireditev v turizem ter opisali načrtovanje in izvajanje prireditev. V tretjem poglavju smo predstavili Festival Lent. Opisali smo začetke Festivala Lent in katere posamezne festivale vključuje. Omenili smo tudi težavo, ki je nastala v času načrtovanja Festivala Lent 2014, in sicer sponzorski problemi in premalo denarja. Pregledali smo statistiko festivala. Opisali smo prizorišča in zapisali imena nastopajočih. Analizirali smo odgovore anket in zapisali ugotovitve. V četrtem poglavju so navedene sklepne ugotovitve in predlogi za izboljšave.
Keywords:
management prireditev
,
Festival Lent
,
donatorji
,
sponzorji
Place of publishing:
Maribor
Publisher:
[K. Dragšič]
Year of publishing:
2015
PID:
20.500.12556/DKUM-53975
UDC:
338.48
COBISS.SI-ID:
12122396
NUK URN:
URN:SI:UM:DK:GYHQUMLT
Publication date in DKUM:
04.11.2015
Views:
1691
Downloads:
229
Metadata:
Categories:
EPF
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Secondary language
Language:
English
Title:
ANALYSIS OF THE LENT FESTIVAL AS PART OF THE MARIBOR TOURISM OFFER
Abstract:
The first chapter defines the theme of the diploma thesis. It defines the purpose, aims and subobjectives, and sets out the basic propositions. We wrote down the assumptions and the limitations, and presented the foreseen research methods. In the second chapter, we defined the concept of event management and presented types of events. We also listed possible positive and negative impacts on tourism and described the planning and the processing of events. In the third chapter, we presented the Lent Festival. We described its development since the beginning of the Lent Festival, as well as its structure, a series of several parallel festivals. We mentioned the problems which appeared during the planning of the Festival Lent 2014: not enough sponsors and thus problems regarding financing the Festival Lent. We reviewed the statistics of the festival, described the stages where performances take place and put down the names of some stars who have participated in the Festival Lent. We also analysed the responses of a survey and put down the observations deriving from it. The fourth chapter presents conclusions and suggestions for improvements.
Keywords:
event management
,
Festival Lent
,
donators
,
sponsors
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