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Title:
UPORABA KUPLJENIH FOTOGRAFIJ V OGLAŠEVALSKE NAMENE
Authors:
ID
Vernik, Ajda
(
Author
)
ID
Gartner, Smiljana
(
Mentor
)
More about this mentor...
Files:
UN_Vernik_Ajda_2015.pdf
(1,91 MB)
MD5: 6388BB1B81602A043B0C3A871FABF576
Language:
Slovenian
Work type:
Bachelor thesis/paper
Typology:
2.11 - Undergraduate Thesis
Organization:
FERI - Faculty of Electrical Engineering and Computer Science
Abstract:
V diplomskem delu je predstavljena profesionalna etika in njena vloga na področju digitalnih medijev. Opisana so glavna etična načela, ki jih je potrebno upoštevati pri uporabi kupljenih fotografij v oglaševanju. Na podlagi dveh oglaševalskih kampanj so prikazane nepravilnosti in možnosti manipulacije, ki se lahko v tem kontekstu pojavijo. Skozi analizo virov in primerjavo obeh kampanj so predstavljene posledice nepravilne uporabe in možne rešitve, s katerimi bi se lahko kršitvam izognili.
Keywords:
etika
,
digitalni mediji
,
oglaševanje
,
fotografija
Place of publishing:
[Maribor
Publisher:
A. Vernik
Year of publishing:
2015
PID:
20.500.12556/DKUM-54296
UDC:
174:[659.13:77](043.2)
COBISS.SI-ID:
19324694
NUK URN:
URN:SI:UM:DK:XUWZWKTF
Publication date in DKUM:
14.10.2015
Views:
1679
Downloads:
130
Metadata:
Categories:
KTFMB - FERI
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Secondary language
Language:
English
Title:
USAGE OF BOUGHT IMAGES IN ADVERTISING
Abstract:
This work presents professional ethics and its role in the field of digital media. It describes fundamental ethical principles which need to be considered when using payable photographs in advertising. Irregularities and possibility of manipulation which can occur in this situation are presented on the basis of two advertising campaigns. Potential solutions to avoiding rule violations and the consequences of incorrect usage are introduced through source analysis and comparison of both campaigns.
Keywords:
ethics
,
digital media
,
advertising
,
photography
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