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Title:Podjetniška vizija in planiranje politike podjetja za vinsko klet Tiveš, d.d.
Authors:ID Vasileva, Valerija (Author)
ID Belak, Jernej (Mentor) More about this mentor... New window
Files:.pdf UN_Vasileva_Valerija_2015.pdf (839,63 KB)
MD5: 71F61F877344B3CC88DA21590A1199DD
 
Language:Slovenian
Work type:Final seminar paper
Typology:2.11 - Undergraduate Thesis
Organization:EPF - Faculty of Business and Economics
Abstract:V diplomskem projektu smo obravnavali opredeljevanje vizije in planiranje politike podjetja. Diplomski projekt je razčlenjen na dva dela;v prvem delu so teoretična izhodišča oziroma uvod, kjer so predstavljene opredelitve vizije, poslanstva, smotrov, ciljev, procesov planiranja politike podjetja itn. V drugem delu smo predstavili praktični primer, in sicer smo izbrali vinsko klet Tikveš, d. d., s sedežem v Makedoniji ter obravnavali vizijo in politikoizbranega podjetja. V diplomskem projektu želimo poudariti, da dobro opredeljena vizija in politika podjetja vodita podjetje k uspehu ter zagotavljatanjegovo rast in razvoj. To lahko vidimo tudi ob primeru vinske kleti Tikveš, d. d., ki se nahaja v majhni,gospodarsko nerazviti državi, pa je vendarle znana blagovna znamka oziroma uspešno podjetje.
Keywords:vizija, politika podjetja, prednosti in slabosti, priložnosti in nevarnosti, planiranje
Place of publishing:Maribor
Publisher:[V. Vasileva]
Year of publishing:2015
PID:20.500.12556/DKUM-54628 New window
UDC:005.5
COBISS.SI-ID:12471580 New window
NUK URN:URN:SI:UM:DK:P84X51ND
Publication date in DKUM:06.09.2016
Views:1246
Downloads:91
Metadata:XML DC-XML DC-RDF
Categories:EPF
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Secondary language

Language:English
Title:Vision and planning of the company's policy for wine cellar Tikveš, d.d.
Abstract:In this diploma project we define the vision and the proces of planning the company's policy. The diploma project is divided into two parts; In the first part there are the theoretical foundations and introductions, which present the definition of the vision, mission, objectives, goals, process of planning, company's policy and so on. In the second part, we present a practical example, for which, we selected the wine cellar Tikveš, d. d., located in Macedonia. In the diploma project we want to emphasize that a well-defined vision and policy of the company can lead a company to success and ensure its growth and development. This can be seen in the case of the wine cellar Tikveš, d. d., which is located in a small, economically underdeveloped country, and despite that it is nevertheless well-known brand and a successful company.
Keywords:: vision, company policy, strengths and weaknesses, opportunities and threats, planning


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