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DKUM
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Title:
VIZUALNA IDENTITETA OSEBE
Authors:
ID
Gonza, Larisa
(
Author
)
ID
Debevc, Matjaž
(
Mentor
)
More about this mentor...
Files:
UN_Gonza_Larisa_2015.pdf
(2,70 MB)
MD5: CD32CDD175F86A0866C356334ED5936D
Language:
Slovenian
Work type:
Bachelor thesis/paper
Typology:
2.11 - Undergraduate Thesis
Organization:
FERI - Faculty of Electrical Engineering and Computer Science
Abstract:
V diplomskem delu smo se osredotočili na analizo identitete osebe ter povezavo blagovne znamke z vizualno identiteto osebe. Slednje smo raziskali s pomočjo anketnega vprašalnika. Pridobljene rezultate smo primerjali s teoretičnim delom ter predlagali izboljšave pri nadaljnjih raziskovanjih. Pred izvedbo raziskave smo v teoretičnem delu preučili razvoj identitete osebe, vizualno identiteto, blagovno znamko ter vpliv le-te na oblikovanje vizualne identitete, kar je bilo pomembno za ustvarjanje empiričnega dela diplomske naloge.
Keywords:
identiteta
,
vizualna identiteta
,
blagovna znamka
Place of publishing:
[Maribor
Publisher:
L. Gonza
Year of publishing:
2015
PID:
20.500.12556/DKUM-54709
UDC:
659.127.6(043.2)
COBISS.SI-ID:
19262230
NUK URN:
URN:SI:UM:DK:NZ0OYLDH
Publication date in DKUM:
14.10.2015
Views:
1734
Downloads:
166
Metadata:
Categories:
KTFMB - FERI
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Secondary language
Language:
English
Title:
VISUAL IDENTITY OF THE PERSON
Abstract:
In the thesis we focused on analysing a person's identity and link the brand with the visual identity of the person. The latter was investigated with a questionnaire. Results were compared with theoretical work and propose improvements in further researches . Before research, in the theoretical part, we examined the development of a person's identity, visual identity, brand and it impact on the visual identity, which was important for creating the empirical part of the thesis.
Keywords:
identity
,
visual identity
,
brand
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