Your browser does not allow JavaScript!
JavaScript is necessary for the proper functioning of this website. Please enable JavaScript or use a modern browser.
|
|
SLO
|
ENG
|
Cookies and privacy
DKUM
EPF - Faculty of Business and Economics
FE - Faculty of Energy Technology
FERI - Faculty of Electrical Engineering and Computer Science
FF - Faculty of Arts
FGPA - Faculty of Civil Engineering, Transportation Engineering and Architecture
FKBV - Faculty of Agriculture and Life Sciences
FKKT - Faculty of Chemistry and Chemical Engineering
FL - Faculty of Logistic
FNM - Faculty of Natural Sciences and Mathematics
FOV - Faculty of Organizational Sciences in Kranj
FS - Faculty of Mechanical Engineering
FT - Faculty of Tourism
FVV - Faculty of Criminal Justice and Security
FZV - Faculty of Health Sciences
MF - Faculty of Medicine
PEF - Faculty of Education
PF - Faculty of Law
UKM - University of Maribor Library
UM - University of Maribor
UZUM - University of Maribor Press
COBISS
Faculty of Business and Economic, Maribor
Faculty of Agriculture and Life Sciences, Maribor
Faculty of Logistics, Celje, Krško
Faculty of Organizational Sciences, Kranj
Faculty of Criminal Justice and Security, Ljubljana
Faculty of Health Sciences
Library of Technical Faculties, Maribor
Faculty of Medicine, Maribor
Miklošič Library FPNM, Maribor
Faculty of Law, Maribor
University of Maribor Library
Bigger font
|
Smaller font
Introduction
Search
Browsing
Upload document
Statistics
Login
First page
>
Show document
Show document
Title:
PRIKAZ MARKETINŠKIH AKTIVNOSTI DVEH SLOVENSKIH PODJETIJ OB VSTOPU NA TUJ TRG
Authors:
ID
Kovač, Tina
(
Author
)
ID
Mumel, Damijan
(
Mentor
)
More about this mentor...
Files:
MAG_Kovac_Tina_2015.pdf
(974,97 KB)
MD5: 0EDE415CFEEE9F0FF0BF0D9A9ABDBD49
Language:
Slovenian
Work type:
Master's thesis/paper
Typology:
2.09 - Master's Thesis
Organization:
EPF - Faculty of Business and Economics
Abstract:
Temeljna značilnost sodobnega poslovnega okolja je globalizacija, katere temeljna značilnost je oblikovanje svetovnega trga. Zato morajo podjetja pri načrtovanju svoje razvojne usmeritve načrtovati vstope na nove trge in hkrati upoštevati vse večjo konkurenco na njihovih tradicionalnih trgih zaradi vstopanja novih podjetij. Slovenski trg je za domača velika podjetja premajhno tržišče, zato so vsa večja uspešna slovenska podjetja že dalj časa prisotna na različnih tujih trgih. Ključni del uspeha na tujem trgu je načrtovanje marketinških aktivnosti ob vstopu na tuj trg. V nalogi smo najprej predstavili pojme v povezavi z mednarodnim marketingom. Dotaknili smo se marketinškega spleta in strategij vstopa na tuj trg. V nadaljevanju smo predstavili kulturo in njene dimenzije. Namen raziskave je predstavitev marketinških aktivnosti dveh slovenskih podjetji ob vstopu na tuj trg. Spoznali smo, da je izrednega pomena temeljita priprava in raziskava trga in njegove kulture pred vstopom na trg.
Keywords:
Mednarodni marketing
,
kultura
,
medkulturne razlike.
Place of publishing:
Maribor
Publisher:
[T. Kovač]
Year of publishing:
2015
PID:
20.500.12556/DKUM-55466
UDC:
339.13
COBISS.SI-ID:
12217884
NUK URN:
URN:SI:UM:DK:1TZO011L
Publication date in DKUM:
02.03.2016
Views:
1885
Downloads:
242
Metadata:
Categories:
EPF
Cite this work
Plain text
BibTeX
EndNote XML
EndNote/Refer
RIS
ABNT
ACM Ref
AMA
APA
Chicago 17th Author-Date
Harvard
IEEE
ISO 690
MLA
Vancouver
:
Copy citation
Average score:
(0 votes)
Your score:
Voting is allowed only for
logged in
users.
Share:
Hover the mouse pointer over a document title to show the abstract or click on the title to get all document metadata.
Secondary language
Language:
English
Title:
REVIEW OF MARKETING ACTIVITIES OF TWO SLOVENIAN COMPANIES WHEN ENTERING A NEW MARKET
Abstract:
The main characteristic of modern business environment is the globalisations, which is formatting global market place. That is why company must take in to account entering new markets and also growing competition on their traditional markets. Slovenian market is too small for its own companies, that is the reason why all big successful Slovenian companies are present on foreign markets. The main factor of success is planning marketing activities when entering a new market. In the thesis are first presented key words describing international marketing. We looked in to marketing mix and strategy of entering new market. Continuing we presented culture and its dimensions. Purpose of the research is review of marketing activities of two Slovenian companies when entering a new market. Key ascertainment is that making a radical marketing research and gaining the knowledge of new market and its culture, is fundamental before entering new market.
Keywords:
International marketing
,
culture
,
cultural differences.
Comments
Leave comment
You must
log in
to leave a comment.
Comments (0)
0 - 0 / 0
There are no comments!
Back
