Oglaševanje in pospeševanje prodaje v podjetju Pikapoka d.o.o.

Bratuša, Natalija

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Title:	Oglaševanje in pospeševanje prodaje v podjetju Pikapoka d.o.o.
Authors:	ID Bratuša, Natalija (Author) ID Završnik, Bruno (Mentor) More about this mentor...
Files:	MAG_Bratusa_Natalija_2015.pdf (1,53 MB) MD5: 3395DFCE9B4454BAA1C3DC10C2FB554D
Language:	Slovenian
Work type:	Master's thesis/paper
Typology:	2.09 - Master's Thesis
Organization:	EPF - Faculty of Business and Economics
Abstract:	Vsako podjetje mora biti karseda konkurenčno na trgu. Za doseganje čim večjih dobičkov mora podjetju uspevati zadovoljiti potrebe kupcev. Na različne načine je potrebno izdelke približati potrošnikom ter jih prepričati v dobre koristi izdelka in posledično spodbuditi k samemu nakupu. Glavni cilj magistrske naloge je seznaniti se, kako in na kakšen način deluje oglaševanje in pospeševanje prodaje v podjetju Pikapoka d.o.o.. Skozi magistrsko nalogo smo poskušali s teoretičnega vidika opredeliti oglaševanje, kakšni so cilji oglaševanja, preko katerih medijev oglašujemo, kakšna je določitev proračuna za oglaševanje. Prav tako nas je zanimalo, kako teorija opisuje pospeševanje prodaje, kakšne so naloge le – tega, katera orodja in metode poznamo za pospeševanje prodaje, kateri so posredni in kateri neposredni načini pospeševanja prodaje ter nenazadnje tudi kakšne so prednosti in slabosti pri pospeševanju prodaje in kateri so razlogi za rast pospeševanja prodaje. V praktičnem delu smo ugotavljali, kako se z oglaševanjem spopada podjetje Pikapoka, kateri so tisti mediji, ki jih podjetje uporablja primarno za oglaševanje. Prav tako smo ugotavljali, na kakšen način podjetje pospešuje prodajo. Uporablja pa veliko različnih načinov za pospeševanje prodaje (od raznih letakov, znižanja cen izdelkov, akcije zvestobe, dan nosečniških trebuščkov, nakupi 2 + 1 gratis, vikend akcije, darilo ob otrokovem rojstnem dnevu, …). V podjetju Pikapoka se zelo dobro zavedajo pomena oglaševanja in pospeševanja prodaje. Podjetje je prepoznavno po izdelkih za otroke, ki se oglašujejo preko vseh kanalov oglaševanja. Velik obseg oglaševanja in različni načini pospeševanja prodaje so zelo pomembni in bistveno prispevajo k poslovnim rezultatom.
Keywords:	podjetje Pikapoka, oglaševanje, cilji oglaševanja, mediji, pospeševanje prodaje, naloge pospeševanja prodaje, metode pospeševanja prodaje, posredni in neposredni načini pospeševanja prodaje, prednosti in slabosti pospeševanja prodaje
Place of publishing:	Maribor
Publisher:	[N. Bratuša]
Year of publishing:	2015
PID:	20.500.12556/DKUM-55482
UDC:	659.1
COBISS.SI-ID:	12218908
NUK URN:	URN:SI:UM:DK:QCM6UJLK
Publication date in DKUM:	03.03.2016
Views:	1567
Downloads:	442
Metadata:
Categories:	EPF
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Secondary language

Language:	English
Title:	Advertising and Sales Promotion in the Company Pikapoka Ltd
Abstract:	Every company should be as much as possible competitive on a market. For achieving the maximum profits, the company must manage to satisfy need of buyers. In many ways, it is necessary to approximate the products consumers and to convince them of benefits of the product and, consequently, encouraged to a single purchase. The main objective of the master’s assignment is to introduce how and in what way works advertising and sales promotion in the company Pikapoka Ltd. Through the master’s assignment we tried to define the theoretical point of advertising, what are the objectives of advertising, through which media we advertise, what is the determination of the advertising budget. We also wanted to know, how the theory describes the sales promotion, what are the tasks of it, which tools and methods known to sales promotion, which are indirect and direct methods of sales promotion, and last but not least, what are the strengths and weaknesses in promoting sales and what are the reasons for the growth of sales promotion. In the practical part, we have to figure out, how advertises company Pikapoka, which are those media that are used primarily for advertising. We also have to figure out in what way the company accelerates sales. The company use a lot of different ways to sales promotion (various leaflets, reduction in prices of products, loyalty campaign, day of pregnant women, 2 + 1 gratis, weekend of action, present at the child's birthday, etc.). The company Pikapoka is very well aware of the importance of advertising and sales promotion. The company is recognized by products for kids, which are advertised via all channels of advertising. The high volume of advertising and sales promotion channels are very important and significant contribution to business results.
Keywords:	company Pikapoka Ltd., advertising, advertising goals, media, sales promotion, sales promotion tasks, methods of sales promotion, direct and indirect methods of sales promotion, the advantages and disadvantages of sales promotion

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