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DKUM
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Title:
Uvajanje blagovne znamke turistične destinacije Slovenska Istra
Authors:
ID
Pušnik, Martina
(
Author
)
ID
Završnik, Bruno
(
Mentor
)
More about this mentor...
Files:
VS_Pusnik_Martina_2015.pdf
(809,12 KB)
MD5: 34936D7DA32FBECBACFF49F80BF5BB9B
Language:
Slovenian
Work type:
Undergraduate thesis
Typology:
2.11 - Undergraduate Thesis
Organization:
EPF - Faculty of Business and Economics
Abstract:
V diplomskem delu govorimo o pomenu uvajanja blagovne znamke turistične destinacije Slovenska Istra ter vključevanju lokalne skupnosti. Obravnavamo konkretne možnosti za prehod iz sezonskega na celoletni turizem. Ob tem poudarjamo pomen trajnostnega turizma in se oziramo po novih trendih v turizmu.
Keywords:
Turistična destinacija
,
blagovna znamka turistične destinacije
,
lokalna skupnost
,
trajnostni turizem
,
integralni turistični proizvod
Place of publishing:
Maribor
Publisher:
[M. Pušnik]
Year of publishing:
2015
PID:
20.500.12556/DKUM-55526
UDC:
338.48
COBISS.SI-ID:
12230428
NUK URN:
URN:SI:UM:DK:POZIYFIL
Publication date in DKUM:
18.03.2016
Views:
2288
Downloads:
242
Metadata:
Categories:
EPF
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Secondary language
Language:
English
Title:
Launch of Tourism Destination Brand Slovenian Istria
Abstract:
In this thesis we talk about the importance of introducing the tourism destination brand of Slovenian Istria and the involvement of local communities. We took in the consideration concrete options for the transition from seasonal to all year-round tourism. At the same time we stress the importance of sustainable tourism and new trends in the business.
Keywords:
Tourist destination
,
tourism destination brand
,
local community
,
sustainable tourism
,
integrated tourist service
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