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Title:
Innovativeness of banks and insurance companies in developing markets : guidelines for success
Authors:
ID
Nekrep, Mojca
(
Author
)
Files:
http://www.dlib.si/details/URN:NBN:SI:DOC-GGQ69KUE
RAZ_Nekrep_Mojca_2013.pdf
(967,91 KB)
MD5: D69179240AE48057EBE5ABD2A1114C73
https://journals.um.si/index.php/oe/article/view/2306
Language:
English
Work type:
Scientific work
Typology:
1.01 - Original Scientific Article
Organization:
EPF - Faculty of Business and Economics
Abstract:
The article examines innovation activities in banks and insurance companies in Sloveniaʼs developing financial market. The importance of the efficient new financial services development process and the impact of three core factors (i.e., marketing synergy, organizational culture, and market characteristics) on the services success are stressed. Market characteristics are the most important success factor of new banking and insurance services. The liberalization of financial markets in the European Union has led to a search for new opportunities of global financial corporations in less developed financial markets. The consequence of the increased competition is the need for the innovation of domestic and conservative financial organizations.
Publication date:
04.08.2013
Year of publishing:
2013
Number of pages:
str. 39-49
Numbering:
Letn. 59, št. 3/4
PID:
20.500.12556/DKUM-56058
UDC:
336.71:368:001.895(497.4)
ISSN on article:
0547-3101
COBISS.SI-ID:
11471644
DOI:
10.7549/ourecon.2013.3-4.04
NUK URN:
URN:SI:UM:DK:C31T2VL9
Publication date in DKUM:
21.12.2015
Views:
1066
Downloads:
72
Metadata:
Categories:
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Record is a part of a journal
Title:
Naše gospodarstvo : revija za aktualna gospodarska vprašanja
Shortened title:
Naše gospod.
Publisher:
Ekonomsko-poslovna fakulteta, Društvo ekonomistov Maribor, Ekonomski center Maribor
ISSN:
0547-3101
COBISS.SI-ID:
751364
Secondary language
Language:
Slovenian
Title:
Inovativnost bank in zavarovalnic na razvijajočih se trgih
Abstract:
V članku so obravnavane inovacijske aktivnosti v bankah in zavarovalnicah v Sloveniji, ki predstavljajo razvijajoči se finančni trg. Poudarjen je pomen učinkovitega izvajanja procesa razvoja novih finančnih storitev in treh ključnih dejavnikov (trženjska sinergija, organizacijska kultura in značilnosti trga), ki vplivajo na uspešnost bančnih in zavarovalniških storitev. Značilnosti trga so najpomembnejši dejavnik uspeha. Globalne finančne organizacije so zaradi liberalizacije finančnih trgov v Evropski uniji začele iskati nove priložnosti na manj razvitih finančnih trgih. Zaradi povečane konkurence se je v domačih in konservativnih finančnih institucijah pojavila potreba po inoviranju.
Keywords:
inovacije
,
inovativnost
,
storitve
,
finance
,
banke
,
bančništvo
,
zavarovalnice
,
Slovenija
Collection
This document is a collection and includes these documents:
Naše gospodarstvo
This document is a part of these collections:
Naše gospodarstvo
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