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Title:
INFORMACIJSKE TEHNOLOGIJE ZA OGLAŠEVANJE NA INTERNETU
Authors:
ID
Brvar, Špela
(
Author
)
ID
Bobek, Samo
(
Mentor
)
More about this mentor...
Files:
VS_Brvar_Spela_2016.pdf
(1,68 MB)
MD5: 9846B7563F306CEF3BE5F50CA9F98049
Language:
Slovenian
Work type:
Undergraduate thesis
Typology:
2.11 - Undergraduate Thesis
Organization:
EPF - Faculty of Business and Economics
Abstract:
Diplomsko delo je osredotočeno na informacijske tehnologije, ki omogočajo oglaševanje na internetu. Najprej sem se dotaknila oglaševanja samega. Oglaševanje običajno poteka po nekem grobem oglaševalskem načrtu, znotraj katerega v zadnjih fazah izberemo tudi medij za oglaševanje. V današnjem času je internet eden izmed glavnih medijev, preko katerih poteka oglaševanje. Osrednje poglavje je namenjeno predstavitvi določenih informacijskih tehnologij namenjenih internetnemu oglaševanju. Za lažjo predstavo je v tem poglavju zbranih tudi nekaj slikovnih ponazoritev. V zadnjem poglavju je predstavljen praktičen primer oglaševanja na internetu za podjetje Pohištvo Erjavec d.o.o.. Na osnovi preučene teorije in ocene dosedanjega oglaševanja so navedeni tudi moji predlogi za možne izboljšave.
Keywords:
oglaševanje
,
internet
Place of publishing:
Maribor
Publisher:
[Š. Brvar]
Year of publishing:
2016
PID:
20.500.12556/DKUM-57898
UDC:
659.1
COBISS.SI-ID:
12299036
NUK URN:
URN:SI:UM:DK:NLAOVYVW
Publication date in DKUM:
01.06.2016
Views:
1652
Downloads:
115
Metadata:
Categories:
EPF
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Secondary language
Language:
English
Title:
INFORMATION TEHNOLOGY FOR INTERNET ADVERTISING
Abstract:
The thesis focuses on information technologies which enable the internet advertising. I first present the advertising itself. The advertising usually proceeds with a rough advertising plan that includes a medium for advertising, chosen in the final phases. Nowadays, the internet has become one of the main mediums through which the advertising takes place. The main chapter concentrates on the introduction of certain information technologies which are intended for the internet advertising. The chapter also includes some illustrations that make the subject easier to understand. The last chapter introduces a practical example of internet advertising for the company Pohištvo Erjavec d.o.o.. I give my suggestions for possible improvements based on the studied theory and the assessment of the adverting up to this point.
Keywords:
advertising
,
internet
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