| Title: | POVEZANOST MED DRUŽBENO ODGOVORNOSTJO IN MARKETINGOM V PODJETJU PERUTNINA PTUJ D. D. |
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| Authors: | ID Galič, Mojca (Author)
ID Iršič, Matjaž (Mentor) More about this mentor...  |
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| Files: |  VS_Galic_Mojca_2016.pdf (834,25 KB)
MD5: 76F36B795E2BCF19E1223EDD615683B9
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| Language: | Slovenian |
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| Work type: | Undergraduate thesis |
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| Typology: | 2.11 - Undergraduate Thesis |
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| Organization: | EPF - Faculty of Business and Economics
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| Abstract: | Zaradi spremenjenega, razširjenega načina razmišljanja ljudi, predvsem podjetnikov,DOP danes vse bolj pridobiva na veljavi. Pravilen odnos do različnih skupin deležnikov je ključ do ugleda podjetja. |
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| Keywords: | družbena odgovornost podjetja, deležniki, marketing, Perutnina Ptuj d. d., ugled podjetja |
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| Place of publishing: | Maribor |
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| Publisher: | [M. Galič] |
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| Year of publishing: | 2016 |
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| PID: | 20.500.12556/DKUM-57994 |
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| UDC: | 005.3 |
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| COBISS.SI-ID: | 12302364 |
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| NUK URN: | URN:SI:UM:DK:Q8S3XJUH |
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| Publication date in DKUM: | 03.06.2016 |
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| Views: | 1276 |
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| Downloads: | 200 |
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| Metadata: |    |
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| Categories: | EPF
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