Projekt prenosa prodaje elektronskih storitev na nova prodajna mesta

Šeško, Darija

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Title:	Projekt prenosa prodaje elektronskih storitev na nova prodajna mesta
Authors:	ID Šeško, Darija (Author) ID Vrečko, Igor (Mentor) More about this mentor...
Files:	VS_Sesko_Darija_2016.pdf (1015,76 KB) MD5: AC793100725A79D1E39EF9E0F759FD74
Language:	Slovenian
Work type:	Undergraduate thesis
Typology:	2.11 - Undergraduate Thesis
Organization:	EPF - Faculty of Business and Economics
Abstract:	V Sloveniji na področju maloprodaje velja huda konkurenca. Podjetja iščejo načine za čim večjo diverzifikacijo s ciljem pritegniti širši portfelj kupcev, si zagotoviti njihovo lojalnost in posledično povečati prodajo. Razmere na trgu spodbujajo podjetja, da se odločajo za skupna sodelovanja, s čimer si ustvarjajo konkurenčno prednost ter širšo prepoznavnost. Poslovno sodelovanje dveh podjetij, kjer vsako od njiju prispeva svoja predhodno pridobljena znanja in izkušnje, je lahko dobra osnova za uspešno izveden skupni projekt. Prva faza skupnega projekta dveh podjetij, uvedba elektronskih storitev, je že realizirana na šestdesetih prodajnih mestih, vendar nekatera od njih ne dosegajo planiranih prodajnih rezultatov. Tema diplomskega dela je druga faza projekta – prenos prodaje elektronskih storitev na nova prodajna mesta. Na podlagi kriterijev je bila sprejeta odločitev o izvedbi selitve celotne opreme s slabše profitnih prodajnih mest na nova. Za to fazo je bil opredeljen zagonski elaborat. V teoretičnem delu so povzeta spoznanja in stališča različnih avtorjev na področju projektnega managementa in elektronskih storitev.
Keywords:	projekt, projektni management, planiranje projektov, vodenje projektov, elektronske storitve
Place of publishing:	Maribor
Publisher:	[D. Šeško]
Year of publishing:	2016
PID:	20.500.12556/DKUM-58121
UDC:	005.8
COBISS.SI-ID:	12434972
NUK URN:	URN:SI:UM:DK:WXIHEAS5
Publication date in DKUM:	12.08.2016
Views:	1226
Downloads:	100
Metadata:
Categories:	EPF
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Secondary language

Language:	English
Title:	Transfer of Electronic Services on to New Sales Outlets
Abstract:	The retail sector in Slovenia is extremely competitive. Companies are trying to increase their diversification in order to attract a wider portfolio of buyers and ensure their loyalty, thereby boosting sales. The situation in the market is driving companies to undertake joint ventures to create their competitive advantage and enhance their visibility. Business cooperation between two companies who both contribute their own knowledge experience can be a solid basis for a successful joint project. The first phase of the joint project, in this case the introduction of electronic services, has already been implemented in sixty sales outlets. However, not all of them have attained the envisaged sales results. The topic of the thesis focuses on the second phase of the project – the transfer of electronic services to new sales outlets. Based on certain criteria a decision was made to move all the equipment from less profitable sales outlets to the new ones. A start-up proposal was devised for this phase. The theoretical part of the thesis touches on the findings and viewpoints of various authors in the field of project management and electronic services.
Keywords:	project, project management, project planning, electronic services

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