| Title: | MARKETINŠKI NAČRT PODJETJA DENTAL - MEDICAL D.O.O. |
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| Authors: | ID Ogorevc, Tjaša (Author)
ID Milfelner, Borut (Mentor) More about this mentor...  |
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| Files: |  UN_Ogorevc_Tjasa_2016.pdf (911,91 KB)
MD5: C1B0277316E52555F78EAA02B232BFC6
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| Language: | Slovenian |
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| Work type: | Undergraduate thesis |
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| Typology: | 2.11 - Undergraduate Thesis |
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| Organization: | EPF - Faculty of Business and Economics
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| Abstract: | V diplomskem delu sta prikazana način in postopek izdelave marketinškega načrta podjetja DENTAL – MEDICAL d.o.o., ki spada pod trgovino na debelo s farmacevtskimi izdelki ter medicinskimi potrebščinami in materiali, sodi pa med mala podjetja. Glavna dejavnost podjetja je posredovanje blaga med proizvajalci na eni in trgovci na drobno oziroma velikimi odjemalci na drugi strani. |
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| Keywords: | marketinški načrt, marketinško komuniciranje, izdelek, cena, odjemalci, dobavitelji, konkurenca, analiza trga, SWOT analiza
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| Place of publishing: | Maribor |
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| Publisher: | [T. Ogorevc] |
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| Year of publishing: | 2016 |
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| PID: | 20.500.12556/DKUM-58308 |
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| UDC: | 339.138 |
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| COBISS.SI-ID: | 12333340 |
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| NUK URN: | URN:SI:UM:DK:EGXTY4DU |
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| Publication date in DKUM: | 17.06.2016 |
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| Views: | 2102 |
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| Downloads: | 403 |
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| Metadata: |    |
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| Categories: | EPF
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