UVAJANJE NOVE SPLETNE TRŽNE POTI V PROIZVODNO STORITVENEM PODJETJU

Brdnik, Mitja

| | SLO | ENG | Cookies and privacy

Bigger font | Smaller font

First page > Show document

Show document

Title:	UVAJANJE NOVE SPLETNE TRŽNE POTI V PROIZVODNO STORITVENEM PODJETJU
Authors:	ID Brdnik, Mitja (Author) ID Završnik, Bruno (Mentor) More about this mentor... ID Potočan, Vojko (Comentor)
Files:	MAG_Brdnik_Mitja_2016.pdf (2,79 MB) MD5: 0FD5647F2BD9F9994421E464357CD7D1
Language:	Slovenian
Work type:	Master's thesis
Typology:	2.09 - Master's Thesis
Organization:	EPF - Faculty of Business and Economics
Abstract:	Magistrsko delo posega na področje tržnih poti v proizvodno storitvenih podjetjih. Eden največjih izzivov proizvodno storitvenih podjetij v današnjem turbulentnem okolju je, na kakšen način plasirati svoje izdelke in storitve do potencialnih kupcev. Izbira in uspešna vzpostavitev tržnih poti sta ključnega pomena za uspešen razvoj posameznega podjetja. Večina slovenskih proizvodno storitvenih podjetij še vedno uporablja tradicionalne tržne poti z lastno prodajo in posredniki, a napredek na tehnološkem področju zahteva vse večjo uporabo sodobnih tržnih poti, kot je spletna tržna pot. Internet se po svetu izredno hitro širi, s tem pa pridobimo veliko novih potencialnih kupcev. Tržna pot, ki nam pomaga približati naše izdelke in storitve novim potencialnim kupcem, je spletna tržna pot oziroma spletna prodaja. Teoretični del magistrske naloge temelji na analitičnem pregledu domače in tuje strokovne literature s področja tržnih poti in spletne tržne poti. V aplikativnem delu magistrske naloge pa smo na osnovi strukturiranega intervjuja raziskovali dosedanje izkušnje slovenskih proizvodno storitvenih in trgovskih podjetij s posameznimi tržnimi potmi in proučili dejavnike, ki vplivajo na odločitev, da se podjetja odločijo za uporabo klasične ali spletne tržne poti. V zaključku magistrske naloge smo ugotavljali smiselnost uvedbe spletne tržne poti v izbranem proizvodno storitvenem podjetju in podali sklepne ugotovitve.
Keywords:	tržna pot, tradicionalne tržne poti, sodobne tržne poti, splet, spletna stran, spletna trgovina
Place of publishing:	Maribor
Publisher:	[M. Brdnik]
Year of publishing:	2016
PID:	20.500.12556/DKUM-58598
UDC:	339.138
COBISS.SI-ID:	12423196
NUK URN:	URN:SI:UM:DK:DNWOMDAP
Publication date in DKUM:	04.08.2016
Views:	1991
Downloads:	299
Metadata:
Categories:	EPF
:	Copy citation

Average score:	(0 votes)
Your score:	Voting is allowed only for logged in users.
Share:

Hover the mouse pointer over a document title to show the abstract or click on the title to get all document metadata.

Secondary language

Language:	English
Title:	Introducing the New Internet Marketing Channel in the Manufacturing and Service Company
Abstract:	The Master’s Thesis falls within the scope of marketing channels in the manufacturing and service companies. One of the biggest challenges of the manufacturing and service companies in today’s turbulent environment is the question of how to launch the products and services to the potential buyers. The choice and the successful establishing of the marketing channels are of a key importance for the successful development of the individual company. The majority of the Slovenian manufacturing and service companies still uses the traditional marketing channels with their own sale and commercial agents; however, the technological progress demands modern marketing channels such as the internet. The use of internet around the world spreads fast and with that we gain a large number of new potential buyers. The marketing channel, which helps us to introduce our products and services to new potential buyers, is the internet marketing channel or the online shopping. The theoretical part of the Master’s Thesis is based on the analytical overview of the Slovenian and foreign scientific literature from the fields of marketing channels and internet marketing channels. In the applied part of the Master’s Thesis we researched – with the help of the structured interview − the experiences of the Slovenian manufacturing and service companies with the individual marketing channels. We also studied the factors, which influence the companies’ decisions for the traditional or internet marketing channel. In the conclusion of the Master’s Thesis we established the usefulness of the internet marketing channel in the analyzed manufacturing and service company and explained the findings and conclusions.
Keywords:	the marketing channel, traditional marketing channels, modern marketing channels, internet, web page, online shop

Comments

Leave comment

You must log in to leave a comment.

Comments (0)

0 - 0 / 0

There are no comments!

Back