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Title:PROBLEMATIKA PONAREJANJA IN STALIŠČA DO PONAREJENIH BLAGOVNIH ZNAMK V FARMACEVTSKI INDUSTRIJI
Authors:ID Zajc, Luka (Author)
ID Milfelner, Borut (Mentor) More about this mentor... New window
Files:.pdf UN_Zajc_Luka_2016.pdf (1,90 MB)
MD5: 694C2229E57728FA9C7E748879DDB495
 
Language:Slovenian
Work type:Undergraduate thesis
Typology:2.11 - Undergraduate Thesis
Organization:EPF - Faculty of Business and Economics
Abstract:Ponarejanje predstavlja v današnjem času zelo privlačen vir prihodkov, saj je mogoče na relativno lahek in ugoden način ponarediti že skoraj vse izdelke, ki jih je možno kupiti na trgu. Še toliko večji problem se pojavi pri ponarejanju v farmacevtski industriji, saj so takšni izdelki lahko zdravju zelo škodljivi in se velikokrat končajo z smrtnim izidom posameznikov, ki so takšna zdravila zaužili.
Keywords:ponarejena zdravila, stališča, blagovna znamka, boj proti ponarejanju zdravil
Place of publishing:Vuzenica
Publisher:[L. Zajc]
Year of publishing:2016
PID:20.500.12556/DKUM-58625 New window
UDC:343.3/.7
COBISS.SI-ID:12360476 New window
NUK URN:URN:SI:UM:DK:MWYKSD9Z
Publication date in DKUM:27.06.2016
Views:1308
Downloads:189
Metadata:XML DC-XML DC-RDF
Categories:EPF
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Secondary language

Language:English
Title:THE PROBLEM OF BRAND COUNTERFEITING AND ATTITUDES TOWARDS COUNTERFEITING BRANDS IN THE PHARMACEUTICAL INDUSTRY
Abstract:Counterfeiting is nowadays a very attractive source of income because we can counterfeit almost every product that can be bought on the open market with relatively low costs and less effort. Even a bigger problem occurs with products that are counterfeited in the Pharmaceutical Industry. Such products can be very harmful for our health and in most cases consuming such products can can also lead to death.
Keywords:counterfeit medicines, attitudes, brand, battle against counterfeit medicines


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