PRIMERJALNA ANALIZA ERP REŠITEV V OBLAKU, S POUDARKOM NA MODULIH MARKETINGA IN PRODAJE IN RAZLIKE PRI NJIHOVEM UVAJANJU

Kebić, Aleksandra

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Title:	PRIMERJALNA ANALIZA ERP REŠITEV V OBLAKU, S POUDARKOM NA MODULIH MARKETINGA IN PRODAJE IN RAZLIKE PRI NJIHOVEM UVAJANJU
Authors:	ID Kebić, Aleksandra (Author) ID Sternad Zabukovšek, Simona (Mentor) More about this mentor...
Files:	MAG_Kebic_Aleksandra_2016.pdf (3,01 MB) MD5: 2B77542795EE92F905308AB0673AFD55
Language:	Slovenian
Work type:	Master's thesis/paper
Typology:	2.09 - Master's Thesis
Organization:	EPF - Faculty of Business and Economics
Abstract:	Uporaba modernih informacijskih tehnologij prinaša podjetjem številne prednosti in si danes skoraj ni več mogoče zamisliti poslovanja brez podpore informacijskih rešitev. Celovite informacijske rešitve so prevetrile poslovanje podjetja in jim omogočile obstoj v vse bolj konkurenčnih okoljih. Od svoje pojavitve pa vse do danes so se te rešitve v veliki meri spreminjale in razvijale ter uporabljale z drugimi tehnologijami, kot je računalništvo v oblaku, in tako postale dostopnejše podjetjem vseh velikosti. Podpirajo vse dejavnosti poslovanja, med katerimi sta tudi dejavnosti trženja in prodaje, in s tem vzpostavljajo napredno komunikacijo med podjetjem in strankami. V magistrskem delu smo podrobneje raziskali modula marketinga in prodaje pri izbranih celovitih informacijskih rešitvah, kot tudi postopek uvajanja teh rešitev. Posvetili smo se tudi primerjalni analizi izbranih rešitev svetovnih ponudnikov, ki delujejo v okolju oblaka. Najprej smo obravnavali področja celovitih informacijskih rešitev in računalništvo v oblaku, nato pa predstavili, primerjali in analizirali izbrane rešitve. V praktičnem delu magistrskega dela smo predstavili podjetje Drugi vid d. o. o., marketinške in prodajne aktivnosti podjetja, kot tudi poslovno situacijo podjetja pred uvedbo ustrezne marketinške rešitve v oblaku in po njej. Na trgu je veliko ponudnikov celovitih informacijskih rešitev v oblaku, kar podjetjem otežuje odločanje za izbiro pravega ponudnika in paketa rešitev skladno z njihovimi individualnimi potrebami. Podjetja morajo izbrati rešitve, ki bodo najbolje izpolnile njihove potrebe in bodo najbolje ustrezale njihovim poslovnim strategijam. Ne glede na poenostavljen proces uvedbe pri celovitih informacijskih rešitev v oblaku, se je treba zavedati, da sta ustrezna uvedba in uporaba teh rešitev ključnega pomena za izkoriščanje njihovega pravega potenciala in možnosti. Le tako bodo podjetja dosegla zastavljene cilje in ustvarila prednost v danes vse bolj konkurenčnem poslovnem okolju.
Keywords:	ERP, ERP v oblaku, računalništvo v oblaku, modula marketinga in prodaje, uvajanje ERP v oblaku, elektronsko poslovanje.
Place of publishing:	Maribor
Publisher:	[A. Kebić]
Year of publishing:	2016
PID:	20.500.12556/DKUM-58712
UDC:	004.7
COBISS.SI-ID:	12330524
NUK URN:	URN:SI:UM:DK:XPNWV9VT
Publication date in DKUM:	16.06.2016
Views:	1293
Downloads:	157
Metadata:
Categories:	EPF
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Secondary language

Language:	English
Title:	COMPARATIVE ANALYSIS OF ERP CLOUD SOLUTIONS, WITH EMPHASIS ON MARKETING AND SALES MODULES, AND DIFFERENCES IN THEIR IMPLEMENTATION
Abstract:	The modern information technologies bring many advantages to the operation of the enterprises, and nowadays it seems almost unimaginable to do business without the support of IT solutions. The comprehensive IT solutions have transformed the operation of the enterprises and enabled them to survive in increasingly competitive environments. Ever since their appearance until today, these solutions noticeably changed and developed, moreover, they have been used with other technologies, such as cloud computing, and thus have become more accessible to businesses of all sizes. These solutions support all business activities, including marketing and sales, and thereby creating an advanced communication between companies and their clients. In this master’s thesis, we investigate the two modules of marketing and sales in the scope of the selected comprehensive IT solutions, as well as the process for implementing these solutions. We focused on the comparative analysis of the selected solutions, prepared by the global providers of the cloud environment. Firstly, we addressed the fields of the integrated IT solutions and the cloud computing. Furthermore, we presented, compared and analyzed the chosen solutions. In the practical part of the thesis, we presented the Drugi vid d. o. o. company, their marketing and sales activities, as well as the companies’ financial situation before and after the implementation of the relevant marketing cloud solutions. There are many providers of the integrated cloud solutions, so these various offers further aggravate the decision for selecting the right provider and the package solution according to ones individual needs. The companies have to choose among the solutions that perfectly meet their requirements and are costumed to their business strategy. Irrespective of the simplified implementation process of the integrated cloud solutions, the proper implementation and application of these solutions are crucial to make the best of its potentials and benefits. Only then the companies will achieve the aims pursued and seize the advantages in the increasingly competitive business environment.
Keywords:	ERP, Cloud ERP, Cloud Computing, Marketing and Sales Modules, Implementing ERP in the Cloud, E-Business.

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