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Title:
Vpliv zvezdniške kulture na vedenje potrošnikov pri uporabi družbenih omrežjih – analiza na primeru Slovenije
Authors:
ID
Baruca, Arne
(
Author
)
ID
Milfelner, Borut
(
Mentor
)
More about this mentor...
Files:
MAG_Baruca_Arne_2016.pdf
(1,20 MB)
MD5: B53B9EC7578C82CA4A3F173D5395AC6A
Language:
Slovenian
Work type:
Master's thesis
Typology:
2.09 - Master's Thesis
Organization:
EPF - Faculty of Business and Economics
Abstract:
Ta študija temelji na ugotovitvah vpliva zvezdniške kulture in vedenja potrošnikov in poslednično preučuje kako spletni uporabniki gradijo svojo samo-podobo (blagovno znamko) sami. Spletni uporabnik ima dostop do tega in vidi kar zvezdniki delajo, kako so oblečeni in kakšne vrednote predstavljajo. Z uporabo in uživanjem različnih medijev se spletni uporabniki učijo vedenja zvednikov in vključujejo oz. imitirajo to vedenje pri uporabi družbenih omrežjih na spletu. Študija analizira tako vedenje potrošnikov na primeru Slovenije.
Keywords:
Zvezdniška kultura
,
zvezdništvo
,
samo-predstavitev
Place of publishing:
Koper
Publisher:
[A. Baruca]
Year of publishing:
2016
PID:
20.500.12556/DKUM-59008
UDC:
339.13
COBISS.SI-ID:
12485660
NUK URN:
URN:SI:UM:DK:QVW8JKHZ
Publication date in DKUM:
13.09.2016
Views:
1470
Downloads:
231
Metadata:
Categories:
EPF
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Secondary language
Language:
English
Title:
The Impact of celebrity culture on consumer behavior in social media sites - Analysis in the case of Slovenia
Abstract:
This study is based on the findings of the impact of celebrity culture and consumer behavior and examines how online users build their self-image hemselves. Web users are influenced by mass media and thus learn what celebrities do, how they are dressed, what the values are, etc. With the use and consumption of various media, web users learn the behavior of these celebrities and include that behavior in their own and imitate this behavior in the use of social networks on the web. The study analyzes such behavior of consumers in Slovenia .
Keywords:
Celebrity culture
,
celebrities
,
social media
,
Slovenia
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