ELEKTRONSKI PRIROČNIK ZA RAZVOJ BLAGOVNE ZNAMKE MLEČNIH IZDELKOV

Pavlič, Simon

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Title:	ELEKTRONSKI PRIROČNIK ZA RAZVOJ BLAGOVNE ZNAMKE MLEČNIH IZDELKOV
Authors:	ID Pavlič, Simon (Author) ID Baggia, Alenka (Mentor) More about this mentor...
Files:	UN_Pavlic_Simon_2016.pdf (2,26 MB) MD5: 80E272DD9456540C5231D73CD88113D7
Language:	Slovenian
Work type:	Bachelor thesis/paper
Organization:	FOV - Faculty of Organizational Sciences in Kranj
Abstract:	Elektronski učbeniki v primerjavi s klasičnimi »šolskimi« učbeniki s svojo interaktivnostjo in multimedijskimi vsebinami omogočajo privlačnejše, nazornejše in učinkovitejše podajanje snovi. Poleg tega so zaradi svetovnega spleta dostopni vedno in povsod. Tako lahko zainteresirane ciljne skupine prosto in brezplačno dostopajo do želenih vsebin. Predavanje, na osnovi katerega smo pripravili elektronski učbenik, govori o razvoju blagovne znamke lastnih mlečnih izdelkov vse od surovine, prek proizvoda in celostne grafične podobe, pa do izdelave embalaže. Izdelani elektronski učbenik smo skupaj s pripravljenim anketnim vprašalnikom o zadovoljstvu z uporabniško izkušnjo ciljni skupini poslali po elektronski pošti. Ugotovitve in rezultati ankete so pozitivni. Večina uporabnikov se je z interaktivnim elektronskim učbenikom srečala prvič. Podano vsebino so razumeli, takšen način podajanja znanja pa jim je bil zelo všeč.
Keywords:	Xerte Online Toolkits, blagovna znamka, celostna grafična podoba, elektronski učbenik, interaktivnost
Place of publishing:	Maribor
Year of publishing:	2016
PID:	20.500.12556/DKUM-59512
COBISS.SI-ID:	7623187
NUK URN:	URN:SI:UM:DK:HFQUDJ6O
Publication date in DKUM:	29.06.2016
Views:	10724
Downloads:	77
Metadata:
Categories:	FOV
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Secondary language

Language:	English
Title:	ELECTRONIC HANDBOOK FOR DEVELOPING MILK PRODUCT BRANDS
Abstract:	An electronic handbook, because of its interactive and multimedia aspects, enables more accessible and efficient learning when compared to a traditional textbook. Access to the internet is generally free, and because information can be retrieved easily regardless of location, it makes an electronic textbook a highly effective learning tool for many people. The electronic handbook presented in this thesis is based on a series of lectures about developing a brand of dairy products from raw materials, through visual identity to the final product. An electronic handbook for developing a milk product brand was sent to selected target groups by email along with a user survey. The obtained results were very positive. It transpired that for many users, this was their first experience of electronic learning and that they found the contents to be both very clear and easy to navigate.
Keywords:	Xerte Online Toolkits, Brand, Corporate identity, Interactive textbook, Interactivity

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