INTEGRACIJA SPLETNIH SEMINARJEV S SISTEMOM ZA UPRAVLJANJE ODNOSOV Z STRANKAMI

Vodušek, Tomaž

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Title:	INTEGRACIJA SPLETNIH SEMINARJEV S SISTEMOM ZA UPRAVLJANJE ODNOSOV Z STRANKAMI
Authors:	ID Vodušek, Tomaž (Author) ID Lenart, Gregor (Mentor) More about this mentor...
Files:	VS_Vodusek_Tomaz_2016.pdf (2,08 MB) MD5: C5CC9D5C31D95CF83EA3004B443B6735
Language:	Slovenian
Work type:	Bachelor thesis/paper
Organization:	FOV - Faculty of Organizational Sciences in Kranj
Abstract:	Sistem za upravljanje odnosov s strankami je v mnogih podjetjih glavno orodje prodaje in trženja, s katerim sledijo stranki od samega pridobivanja kupca do servisiranja in spremljanja kupčeve zvestobe. Ena poglavitnih nalog sistema za upravljanje odnosov s strankami je spremljanje in beleženje komunikacije s strankami, ki poteka preko različnih kanalov. Sistem za upravljanje odnosov s strankami lahko dobre rezultate daje le s kvalitetnimi podatki, zato sta pravilen vnos in nabiranje pravih podatkov v sistem ključnega pomena. V diplomskem delu smo raziskali področje povezave sistema za upravljanje odnosov s strankami in sistema za izvajanje spletnih seminarjev kot pomembnega prodajnega kanala. Spletni seminarji so priljubljeni med ponudniki in slušatelji, saj lahko le-ti iz svojega delovnega okolja interaktivno sodelujejo. V podjetju SAOP, d. o. o., aktivno uporabljajo sistem za upravljanje odnosov s strankami, kakor tudi spletne seminarje za prodajne in druge predstavitve svojih rešitev. Glavni cilj diplomske naloge je načrtovati in razviti programsko rešitev, ki bo združevala oba sistema in omogočala ustrezen pretok podatkov brez izgube kvalitete podatkov. Po uvedbi rešitve za povezavo obeh sistemov spletni seminar postane nov prodajni kanal, vključen v procese sistema za upravljanje odnosov s strankami.
Keywords:	sistem za upravljanje odnosov s strankami, spletni seminarji, integracija, Microsoft Dynamics CRM, Citrix GoToWebinar.
Place of publishing:	Maribor
Year of publishing:	2016
PID:	20.500.12556/DKUM-59738
COBISS.SI-ID:	7652115
NUK URN:	URN:SI:UM:DK:EJHJGIHV
Publication date in DKUM:	06.07.2016
Views:	1175
Downloads:	124
Metadata:
Categories:	FOV
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Secondary language

Language:	English
Title:	INTEGRATION OF WEBINARS WITH CUSTOMER RELATIONSHIP MANAGEMENT SYSTEM
Abstract:	Customer relationship management system is today in many companies’ primary tool for sales and marketing where they track the customer from the qualification to supporting to loyalty. One of the main tasks of customer relationship management system is to track all the communication with the customers through different communication channels. Customer relationship management can provide good results only with clean data so the input o and the way of gathering data is crucial for the system. This thesis studied the integration between customer relationship management system and online webinar system as an important sales channel. Webinar are very popular among presenters and customers because they can attend a session from their workplace but they still can interactively participate in the session. SAOP d.o.o. actively uses customer relationship management system and present a lot of sales sessions through webinars. Main goal of the study is to design and develop a solution to integrate both systems. After the integration of both systems the Webinar is a new and powerful sales channel integrated in the customer relationship management system.
Keywords:	Customer Relationship Management, Webinars, Integration, Microsoft Dynamics CRM Citrix GoToWebinar

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