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Title:PRENOVA CELOSTNE GRAFIČNE PODOBE PODJETJA - NA PRIMERU PODJETJA ZEU DRUŽBA ZA NAČRTOVANJE IN INŽENIRING D.O.O.
Authors:ID Gomboc, Anja (Author)
ID Duh, Matjaž (Mentor) More about this mentor... New window
ID Udir Mišič, Katja (Comentor)
Files:.pdf UN_Gomboc_Anja_2016.pdf (5,72 MB)
MD5: AC0CB75095053B9E27789AB74B3B4170
 
Language:Slovenian
Work type:Undergraduate thesis
Typology:2.11 - Undergraduate Thesis
Organization:FERI - Faculty of Electrical Engineering and Computer Science
Abstract:Diplomsko delo, v katerem je obravnavana prenova dosedanje grafične podobe podjetja ZEU družbe za načrtovanje in inženiring d.o.o. je sestavljeno iz uvodnega in glavnega dela ter sklepa kot zadnjega poglavja. Uvodni del skozi teorijo opisuje osnovne pojme, vezane na celostno grafično podobo. Sledi predstavitev obravnavanega podjetja, njegovega poslanstva in vizije. V nadaljevanju je predstavljena dosedanja grafična podoba obravnavanega podjetja in primerjava vizualne podobe konkurenčnih podjetij. Temu sledi analiza dosedanjega simbola podjetja in prenova logotipa z določitvijo tipografije in barve. V zasnovi priročnika celostne grafične podobe je prikazana uporaba osnovnih komunikacijskih sredstev podjetja.
Keywords:celostna grafična podoba, grafično oblikovanje, vizualna komunikacija, priročnik celostne grafične podobe, logotip
Place of publishing:[Maribor
Publisher:A. Gomboc
Year of publishing:2016
PID:20.500.12556/DKUM-59786 New window
UDC:655.26:659.13(043.2)
COBISS.SI-ID:19626774 New window
NUK URN:URN:SI:UM:DK:1XV8GOMO
Publication date in DKUM:06.06.2016
Views:2554
Downloads:241
Metadata:XML DC-XML DC-RDF
Categories:KTFMB - FERI
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Secondary language

Language:English
Title:COMPANY CORPORATE IDENTITY RENEWAL - ON THE CASE OF COMPANY ZEU DRUŽBA ZA NAČRTOVANJE IN INŽENIRING D.O.O.
Abstract:The subject of this diploma thesis is the renovation of the existing corporate identity. The company in question is ZEU družba za načrtovanje in inženiring d.o.o. The thesis consists of the introduction, the main part and the last chapter which acts as a review. In the introduction the theory and basic concepts related to graphic design are explained. It is followed by the presentation of the company, its mission and vision. The current visual image of the company is presented in comparison with the visual images of various competitive companies. This is then followed by the analysis of company’s current corporate symbol and logo and the proposed redesign of it. The typography and color scheme are taken in consideration and explained. The design manual of the proposed corporate identity illustrates the use and positioning of the new symbols and schemes in the company’s day to day operations.
Keywords:corporate identity, graphic design, visual communication, corporate identity manual, logotype


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