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Title:Vljudnost v poslovni korespondenci: primerjava vljudnostnih prvin v angleških in slovenskih poslovnih pismih
Authors:ID Žižek, Božena (Author)
ID Plemenitaš, Katja (Mentor) More about this mentor... New window
Files:.pdf UN_Zizek_Bozena_2016.pdf (1,89 MB)
MD5: EDF2380FF7F50B0B660513A3EA1E9203
 
Language:Slovenian
Work type:Undergraduate thesis
Typology:2.11 - Undergraduate Thesis
Organization:FF - Faculty of Arts
Abstract:Komunikacija v poslovnem svetu je bistvenega pomena za uspešno poslovanje. Vsak dober poslovnež mora biti vešč vseh oblik poslovnega komuniciranja, še posebej pisnega, s katerim se sklepajo najpomembnejši posli. Dandanes je poslovanje preseglo lokalna področja in se širi po celotnem svetu, zato je pomembno poznati vsaj angleški jezik, ki je globalni jezik in ga razumejo praktično vsepovsod. S tega vidika je pomembno, da se poslovneži naučijo pravilnega pisanja angleških pisem in se zavedajo razlik pisanja med kulturami. Pričujoča diplomska naloga podrobneje predstavlja strukturo angleških in slovenskih poslovnih pismih ter preučuje vljudnostne elemente v poslovni korespondenci. Analiza vljudnostnih elementov v glavnem temelji na modelu vljudnosti, katerega avtorja sta Brown in Levinson (1978). Konkretni primeri različnih tipov poslovne korespondence ilustrirajo tipično rabo vljudnostnih elementov v angleških in slovenskih poslovnih pismih in e-pošti.
Keywords:poslovno, pismo, komuniciranje, vljudnost, struktura, angleško, slovensko
Place of publishing:Maribor
Publisher:[B. Žižek Černetič]
Year of publishing:2016
PID:20.500.12556/DKUM-60001 New window
UDC:005.57=111=163.6(043.2)
COBISS.SI-ID:22485768 New window
NUK URN:URN:SI:UM:DK:TOQTWWER
Publication date in DKUM:01.09.2016
Views:1762
Downloads:167
Metadata:XML DC-XML DC-RDF
Categories:FF
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Secondary language

Language:English
Title:Politeness in Commercial Correspondence: Comparison of Politeness Elements in English and Slovene business letters
Abstract:Communication in the commercial world is of fundamental importance for a successful business. Every good businessman/woman has to be versed in all forms of commercial communication, especially written-ones, which is the most important element in order to perform business activities. Nowadays, business activity has exceeded local areas and is spreading across the globe, therefore it is important to be able to speak the English language as the global language of business and commerce. It is important that business people learn the proper way of writing of English letters and become aware of the intercultural differences of written correspondence among cultures. This graduation thesis presents the structure of English and Slovene commercial letters in more detail and examines politeness elements in commercial correspondence in both languages. The main theoretical framework used for the analysis of politeness elements is that of Brown and Levinson (1978). The concrete examples of different types of commercial correspondence illustrate the typical use of politeness elements in English and Slovene commercial letters and emails.
Keywords:commercial, business, letter, communication, politeness, structure, English, Slovene


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