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Title:
Information sources used by visitors looking for different benefits : the case of Portorož
Authors:
ID
Nemec Rudež, Helena
(
Author
)
ID
Sedmak, Gorazd
(
Author
)
ID
Bojnec, Štefan
(
Author
)
Files:
http://www.dlib.si/details/URN:NBN:SI:DOC-URFFIY5Q
RAZ_Nemec_Rudez_Helena_2012.pdf
(760,04 KB)
MD5: 3A61AA2AA5F9C44AA48BF2B9E0D3FC53
Language:
English
Work type:
Scientific work
Typology:
1.01 - Original Scientific Article
Organization:
EPF - Faculty of Business and Economics
Abstract:
This paper examines the information sources of visitors to Portorož for four identified distinct clusters of visitors. The study focused on using a single one source of information about Portorož regardless of the cluster to which the visitors belonged. The Internet and brochures were identified as the most important sources of information in general. The cluster defined as "well-being visitors" demonstrated a significantly different structure of information sources, relying predominantly on brochures and the Internet. Unlike first-time visitors, regular visitors indicated a relatively low percentage of Internet and brochure use.
Publication status:
Published
Publication version:
Version of Record
Publication date:
09.01.2012
Year of publishing:
2012
Number of pages:
str. 72-79
Numbering:
Letn. 58, št. 3/4
PID:
20.500.12556/DKUM-60122
UDC:
338.48:659.2(497.4Portorož)
ISSN on article:
0547-3101
COBISS.SI-ID:
11134236
DOI:
10.7549/ourecon.2012.3-4.07
NUK URN:
URN:SI:UM:DK:DJCUI0QH
Publication date in DKUM:
31.07.2025
Views:
134
Downloads:
6
Metadata:
Categories:
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Record is a part of a journal
Title:
Naše gospodarstvo : revija za aktualna gospodarska vprašanja
Shortened title:
Naše gospod.
Publisher:
Ekonomsko-poslovna fakulteta, Društvo ekonomistov Maribor, Ekonomski center Maribor
ISSN:
0547-3101
COBISS.SI-ID:
751364
Secondary language
Language:
Slovenian
Title:
Uporaba virov informacij med obiskovalci z različnimi motivi za potovanje
Abstract:
Namen članka je proučiti vire informacij, ki jih uporabljajo štirje različni grozdi (ang. cluster) obiskovalcev Portoroža. Ne glede na grozd največ obiskovalcev Portoroža uporablja le en vir informacij. Splet in brošure so na splošno prepoznani kot najpomembnejši vir informacij. Grozd "well-being obiskovalcev" ima značilno drugačno strukturo z močnim poudarkom na pridobivanju informacij s pomočjo brošur in spleta. Le majhen odstotek obiskovalcev Portoroža za vir informacij uporablja internet in brošure, kar pa ne velja za tiste, ki Portorož obiščejo prvič.
Keywords:
trg
,
informacije
,
spletne strani
,
turizem
,
obiskovalci
,
Slovenija
Collection
This document is a collection and includes these documents:
Naše gospodarstvo
This document is a part of these collections:
Naše gospodarstvo
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