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Title:
ANALIZA INTERBRANDOVE LESTVICE V ZADNJIH DESETIH LETIH
Authors:
ID
Potočnik, Tea
(
Author
)
ID
Pisnik, Aleksandra
(
Mentor
)
More about this mentor...
Files:
UN_Potocnik_Tea_2022.pdf
(3,52 MB)
MD5: D896BF82B6CCE3695D28080A0A3D5BEA
Language:
Slovenian
Work type:
Final seminar paper
Typology:
2.11 - Undergraduate Thesis
Organization:
EPF - Faculty of Business and Economics
Abstract:
V diplomskem delu se osredotočamo na obravnavo vrednosti blagovnih znamk in na metode njihovega vrednotenja. Ker je Interbrandova metodologija globalno najbolj poznana, smo se osredotočili na analizo Interbrandove lestvice v zadnjih desetih letih.
Keywords:
blagovne znamka
,
vrednost blagovne znamke
,
pomen vrednosti blagovne znamke
,
metodologija merjenja vrednosti blagovne znamke
,
Interbrand
Place of publishing:
Maribor
Publisher:
T. Potočnik
Year of publishing:
2016
PID:
20.500.12556/DKUM-60316
UDC:
658.626
COBISS.SI-ID:
217752323
NUK URN:
URN:SI:UM:DK:YC6QA9PI
Publication date in DKUM:
05.12.2024
Views:
135
Downloads:
39
Metadata:
Categories:
EPF
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Secondary language
Language:
English
Title:
ANALYSIS OF THE INTERBRAND RANKINGS IN THE LAST TEN YEARS
Abstract:
In thesis we have focused on treating values of brands and methods of their evaluation. Because Interbrand's methodology is the most commonly used, we focused on the analysis of the Interbrand rankings in the last ten years.
Keywords:
Brand
,
brand equity
,
meaning of brand equity
,
methodology of valuing brands
,
Interbrand
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