UVAJANJE KONCEPTA CRM V PODJETJE TRGOVSKE DEJAVNOSTI

Bencik, Nina

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Title:	UVAJANJE KONCEPTA CRM V PODJETJE TRGOVSKE DEJAVNOSTI
Authors:	ID Bencik, Nina (Author) ID Uršič, Duško (Mentor) More about this mentor...
Files:	UN_Bencik_Nina_2016.pdf (1,05 MB) MD5: A9AB1DFA3929C57190D8EC23ECA7AF41
Language:	Slovenian
Work type:	Final seminar paper
Typology:	2.11 - Undergraduate Thesis
Organization:	EPF - Faculty of Business and Economics
Abstract:	Podjetje, ki se ukvarja s trgovsko dejavnostjo se mora zavedati, da najboljša rešitev ohranjanje ter pozitivno poslovanje s kupci uvedba koncepta CRM. Če podjetje ne poskrbi za zadovoljstvo svojih kupcev, jih izgubi. Pri sami implementaciji koncepta v podjetje se morajo vsi zaposleni zavedati vrednot podjetja, pomena strank in kako s strankami ravnati. Podjetja se morajo prav tako zavedati, katere so najbolj zanesljive stranke v, ter razumeti njihove zahteve in kupne navade, katere imajo. Če želimo obdržati že dobljene odjemalce in si pridobiti nove, moramo vedno beležiti različne podatke in spremljati njihove kupne navade. Te podatke pa je seveda potrebno izbirati in hraniti, za kar je uvedba koncepta CRM odlična rešitev. Vpeljava koncepta CRM zahteva veliko truda in vodenja, prav tako pa zahteva od človeških virov veliko informacijskega znanja. Glavni cilj vpeljave je zadovoljiti potrebe odjemalcev, na podlagi katerega pridobimo zaupanja vredne odjemalce, kar nam dolgoročno prinese konkurenčno prednost na trgu.
Keywords:	CRM - Upravljanje odnosov z strankami, trgovsko podjetje, prodaja, dobičkonosni kupci, dolgoročni odnosi.
Place of publishing:	Maribor
Publisher:	[N. Bencik]
Year of publishing:	2016
PID:	20.500.12556/DKUM-60318
UDC:	658.8
COBISS.SI-ID:	12580636
NUK URN:	URN:SI:UM:DK:NUG5GFN5
Publication date in DKUM:	14.11.2016
Views:	1696
Downloads:	148
Metadata:
Categories:	EPF
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Secondary language

Language:	English
Title:	THE INTRODUCTION OF THE CONCEPT OF CRM OF COMMERCIAL ACTIVITY
Abstract:	Company, that engages in commercial activity, must keep in mind, that greatest manner for preservation and profitable business with buyers is the introduction of rudiment of CRM. If company does not take for satisfaction of their buyers them loss. All employees must be aware of values of company, meaning of parties at the alone implementation of rudiment in company and to handle with parties somehow. Companies must keep in mind as well, who are their most important parties, and they must understand their needs and purchase habits. If we want to keep already got clients and to obtain novae for oneself, they must write down different data constantly about them and their habits. It is of course necessary to choose these data and to be feeding, which excellent solution is the introduction of rudiment of CRM. Introduction of rudiment of CRM demands much effort and directions, it demands much information knowledge as well of human sources. Main goal of introduction is to satisfy of need of parties, which we get satisfied and faithful parties with, which brings advantage on a market and successful commercial company to us in the long run.
Keywords:	CRM – Customer relationship management, commercial company, sale, profitable buyers, long-term attitudes.

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