Definiranje profila potrošnikov blagovne znamke Ekodar in analiza računovodskih izkazov – študija primera

Knez, Tanja

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Title:	Definiranje profila potrošnikov blagovne znamke Ekodar in analiza računovodskih izkazov – študija primera
Authors:	ID Knez, Tanja (Author) ID Pažek, Karmen (Mentor) More about this mentor... ID Kraner Šumenjak, Tadeja (Comentor)
Files:	MAG_Knez_Tanja_2016.pdf (1,04 MB) MD5: 25B9628F7C839B3C903D5C16FF157582
Language:	Slovenian
Work type:	Master's thesis/paper
Organization:	FKBV - Faculty of Agriculture and Life Sciences
Abstract:	V raziskavo so bili vključeni organizatorji prehrane v vrtcih in osnovnih šolah Slovenije v letu 2016. Zavode smo razdelili v dve skupini, in sicer glede na to, ali odkupujejo meso blagovne znamke Ekodar. Rezultati študije so pokazali, da se šole in vrtci v Sloveniji zavedajo prednosti lokalno in ekološko pridelanega mesa, vendar jih ovirata visoka cena in nezadostna ponudba. Zavodi na podeželju se v manjši meri odločajo za nakup lokalno in ekološko pridelanega mesa kot tisti iz predmestja in mesta. Vrtci dajejo večjo prednost lokalno in ekološko pridelanemu mesu kot šole. Ekološko blagovno znamko Ekodar so prepoznali skoraj vsi anketiranci. Uporabniki te blagovne znamke zaupajo v izvor mesa in so z dobaviteljem ter kvaliteto mesa zelo zadovoljni. Za blagovno znamko Ekodar so v večini izvedeli preko predstavitev, medijev in javnega razpisa. Pri vpeljavi tega mesa v obrok so imeli le finančne omejitve. Če bi imeli zavodi možnost vključevati tudi druge vrste ekološkega mesa v obrok, bi najraje izbrali piščančje in puranje meso. Glede predelanih izdelkov pa bi si želeli v obrok vključevati piščančje in puranje prsi. Čisti poslovni izid obračunskega obdobja je bil v letu 2015 v primerjavi z letom 2011 višji. Za »Rdeče eko meso« so bili prihodki v letu 2015 nižji od leta 2011.
Keywords:	ekološko meso / vrtci / šole / računovodski izkazi
Place of publishing:	Maribor
Year of publishing:	2016
PID:	20.500.12556/DKUM-60390
NUK URN:	URN:SI:UM:DK:9BFTF0AN
Publication date in DKUM:	24.06.2016
Views:	1294
Downloads:	138
Metadata:
Categories:	FKBV
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Secondary language

Language:	English
Title:	Definition of Ekodar brand consumers profile and analysis of financial statements – case study
Abstract:	The research included the organizers of meals in kindergartens and primary schools in Slovenia in the year 2016. The institutions were divided into two groups with regard to the fact if they purchase meat of the brand Ekodar. The results of the study have shown that schools and kindergartens in Slovenia are aware of the benefits of local and organic meat, but its price is too high and the offer is insufficient. The institutions in the countryside decide to purchase local and organic meat to a lesser extent than those from the suburbs and from the city. Kindergartens give greater priority to locally and organically produced meat than schools. Almost all respondents recognized the organic brand Ekodar. Users of this brand have confidence in the origin of the meat and are very satisfied with the supplier and quality of the meat. They learned for the brand Ekodar mostly through presentations, media and public tender. When introducing this meat in the meal their only limits were financial limits. If institutions would have the opportunity to include also other types of organic meat in meals, they would prefer chicken and turkey meat. As regards the processed products, they would like to include chicken and turkey breasts in meals. Net profit for the financial year 2015 in comparison with 2011 was higher. For »Red organic meat« revenues in the year 2015 were lower than in 2011.
Keywords:	organic meat / kindergartens / schools / financial statements

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