METODE USTVARJALNEGA REŠEVANJA PROBLEMOV PRI POSPEŠEVANJU PRODAJE RAČUNOVODSKIH STORITEV

Rižnar, Laura

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Title:	METODE USTVARJALNEGA REŠEVANJA PROBLEMOV PRI POSPEŠEVANJU PRODAJE RAČUNOVODSKIH STORITEV
Authors:	ID Rižnar, Laura (Author) ID Čančer, Vesna (Mentor) More about this mentor...
Files:	VS_Riznar_Laura_2016.pdf (1,02 MB) MD5: BB74DEA071E24C228B8296F9386DEAAC
Language:	Slovenian
Work type:	Final seminar paper
Typology:	2.11 - Undergraduate Thesis
Organization:	EPF - Faculty of Business and Economics
Abstract:	V tem diplomskem projektu smo se posvetili metodam ustvarjalnega reševanja problemov za pospeševanje prodaje računovodskih storitev, kjer smo podrobneje obravnavali računovodski servis C&H d.o.o. Delo diplomskega projekta zajema teoretičen in praktičen del. V teoretičnem delu diplomskega projekta opisujemo tehnike za definiranje problemov in priložnosti, tehnike za ustvarjalno razmišljanje, kvantitativne metode za odločanje po več kriterijih hkrati ter načine pospeševanja prodaje računovodskih storitev. V teoretičnem delu smo najprej opisali metode, kasneje pa smo te uporabili tudi v praktičnem delu. Metode, ki so bile uporabljene, so: ribja kost, tehnika šestih vprašanj, zapisovanje idej in lista oznak. Od teh navedenih in uporabljenih metod smo ugotovili, da je najustreznejša metoda zapisovanja idej, saj smo z njo pridobili največ idej za reševanje nastalega problema. Uporabili smo tudi kvantitativne metode za odločanje pri reševanju problemov po več kriterijih hkrati, pri katerem smo si pomagali s programom Web-HIPRE. Z uporabo tega programa smo ugotovili pomembnost kriterijev za pospeševanje prodaje računovodskih storitev.
Keywords:	ustvarjalno reševanje problemov, metode reševanja problemov, pospeševanje prodaje, računovodske storitve.
Place of publishing:	Maribor
Publisher:	[L. Rižnar]
Year of publishing:	2016
PID:	20.500.12556/DKUM-60440
UDC:	303
COBISS.SI-ID:	12452636
NUK URN:	URN:SI:UM:DK:2UBCVYMT
Publication date in DKUM:	23.08.2016
Views:	2235
Downloads:	434
Metadata:
Categories:	EPF
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Secondary language

Language:	English
Title:	METHODS OF CREATIVE PROBLEM SOLVING IN THE SALES PROMOTION OF ACCOUNTING SERVICES
Abstract:	In this diploma project we focused on methods of creative problem solving to promote the sale of accounting services, where we further discussed the Accounting Service C&H Ltd. in detail. The thesis contains the theoretical and the practical part. In the theoretical part of the diploma project we describe the techniques for defining problems and the opportunities, the techniques for creative thinking, the quantitative methods for decision-making with respect to multiple criteria and the means of promoting the sale of accounting services. In the theoretical part we first described the methods and later we used them in the practical part as well. The methods that were used are: the fishbone diagram, the six questions technique, idea writing and the attribute listing. Of the listed and used methods we have found that the most appropriate method is idea writing, since we gained the most ideas for dealing with the resulting problem by using it. We also used the quantitative methods for decision-making when solving the problems with respect to multiple criteria, in which Web-HIPRE program was of help. By using this program we determined the importance of the criteria for promoting the sale of accounting services.
Keywords:	creative problem solving, methods of problem solving, sales promotion, accounting services.

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